Tote Bags	Polo Shirts	Conference, Satchel	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings, Key Chains
USB Flash Drive	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Sports Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Jackets

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Explore a whole new promotional world with printed green items.

If you're considering a new direction in your marketing with printed recycled items, then a thought you may have is that this move might limit the availability or selection of products from which you might choose. Sure, it stands to reason that there is not an printed organic product counterpart for every promo product that has ever been created, but you might also be pleasantly surprised at the selection that exists. Just about every serious player in the promo product industry has come to realize that there is a present and future in printed eco giveaways, so have added product lines as such, and are building new lines of printed eco gifts every day. This is not itself a specific reason to move to printed earth friendly products, but the selection you will find is likely to be a lot better than you might at first think.

Will printed green gifts only appeal to customers with an environmental conscience?

The short answer to this question is 'No, it shouldn't', but the way in which you promote printed eco products will go a long way in determining how they are received by your customers. Despite the many advantages of printed earth friendly items from the standpoint of perception, there are still a few perceived drawbacks. For example, some customers will interpret the eco-friendly aspect of printed eco products as meaning "already used" or "recycled" and may thus place less value on them. This is clearly not the case, and the good news for you and your printed environmentally friendly products is that the entire "green" industry is doing most of the heavy lifting when it comes to public perception. This should mean that you can offer printed green products with a clean conscience and an opportunity to also impress your customers with the choices you make.

Is it really better to use an printed green item to advertise your business?

Of course everyone has heard of using promotional products to cheaply advertise their business, but using an printed eco product can surprisingly increase your success rate enormously. An printed eco product is basically the same thing as a regular promotional item yet it is friendly for the environment. Lets say that you have chosen to advertise your business using notepads. You would normally give away your notepads to random people or even to people who attend your business meetings. Now, if you make your notepad an printed eco gift by using recycled paper, the people who receive these notepads will notice that you care about the world and about the future of our environment. An printed green product has many benefits and although it may seem like it will have extra expenses, it is actually cheaper to use recycled items rather than using brand new products.

What are the best printed earth friendly products to offer to your customers?

While there are printed recylable product renditions of many common promo items from which you might choose, there still are some clearly good choices you can make as a business. For example, notepads and any other type of item that involves paper or paper products are outstanding choices for printed recylable products, because the immediate implication is that the paper used in the printed green items you offer is recycled. Many of your customers will be recyclers, as this is one of the fastest growing trends in the industrial world. For you to offer printed green gifts that show you share this emphasis on using recycled products means that you will be resonating with a base of customers in new ways. Using printed eco gifts is a lot about perception, and certain types of products make this impact a lot more clear.