PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Show a commitment to frugality with an assortment of personalised green gifts.

There is no question that many businesses are under fire, especially in a down economy where some business practices are seen as blatantly wasteful. You may not be in an industry under such public scrutiny, but your ability to offer personalised eco products will send a message that you are for the idea of being frugal. The odd irony here is that personalised eco items are not necessarily less expensive to order, but they will be perceived as a means of saving by your customer base. In this lies the real point with personalised biodegradable products, that being that perception is everything. After all, promo products of any kind are about making a good impression and creating a positive perception. When you can show that, even with personalised environmentally friendly products that you give away, you are all about being resource frugal, this will reflect well on your whole business.

If the extra cost of using personalised green products is bothersome, sell them instead.

It is no secret that some personalised earth friendly products will cost more per unit than their traditional counterparts. This is due to any number of reasons, ranging from personalised recycled items being a little more challenging to manufacture to them being seen as more valuable with their "niche" status. Regardless, this feature of some (not necessarily all) personalised eco products will make the decision to offer them for free a little more difficult. If you find yourself struggling with how best to handle this issue, then consider selling personalised recycled items to your customer base, rather than just giving them away. Your customers might be used to you giving away free promo products, but the transition to using personalised recycled items is a different game, with a different set of stakes, and you'd be surprised at how receptive customers will be to such a purchase.

Don't look to make a profit by selling personalised environmentally friendly items.

Even if your customer base is willing to embrace your transition to personalised green items to the point where they will pay for these items, rather than insisting they be free, you also don't want to take advantage of this. The temptation to profit from the favorable public perception that will surround personalised enviro products is there, but it is also suggested that you not succumb to it. In the short term, it could add a bit to the bottom line, but as personalised eco items become more ubiquitous, the opportunity to profit from them will wane and your customers will be left wondering what really motivated you to offer them in the first place. This is not a position you want for your business, and if profit is the primary motivator for personalised earth friendly items in the first place, then perhaps that should become your focus.

Consider the value of a mascot when offering personalised earth friendly products.

What will be the mental association your customers have with personalised organic products when you choose to start offering them? Will it be the same as before, in that the items themselves will matter most, or instead would you like to get more value out of personalised recylable products? The latter is safe to presume, and one way to enhance the perceived value of personalised earth friendly products is to designate a mascot that represents the higher purpose of what personalised earth friendly items are to your business. This mascot doesn't have to be a live specimen (although this would add more impact), but should in some way suggest a benefit that is conferred from using and offering personalised recylable products. Endangered species are most commonly linked to the merits of the environmental movement, and these could be great choices for you to consider.