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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Fill your clients and customers desks with your custom stationery items

When you come up with your custom stationery items strategy, try to focus on at least a couple of items that will likely stay on or in the desks of your clients and customers for a long time and also actually be used by them. Useful custom desk stationery items might include post-a-notes, note tablets, folders, binders and document protectors as every office will have these types of items and they all can easily be turned into custom office stationery to promote your products and services. In other words, try to fill up the desks of your clients or customers with your custom stationery items as the more they see your message, the more likely your message will get across to them and the long you will be on their radar.

Before you order custom office stationery, have your logo ready in Vector EPS format

If you intend to use your logos in your custom office stationery or for any printed product, then its a good idea to have your logo in Vector EPS format. The reason is simple: Unlike JPEGs and other image formats that experience diminished quality if they are made larger, Vector EPS files are scalable. Hence, having your logo created in Vector EPS format before you order your custom company stationery will ensure that your logo has the right look when your custom stationery is printed. For that reason, have your IT department or graphic designer create your logo in Vector EPS to ensure maximum quality whenever and wherever its used.

Your logos line thickness can impact how it looks on your custom office stationery

Be aware that for small custom stationery and other print jobs, there could be a minimum line thickness that can be printed. In other words and when it comes time to order custom company stationery, be sure to check that your logo can actually be printed properly before you place your order as you may need to thicken any thin lines on your logo to achieve the right results. Your custom desk stationery supplier should know the capabilities of their equipment and whether or not they can print your logo properly. They should also be able to thicken up any lines that may not print properly but be sure to ask for a sample before proceeding with a full scale custom stationery items print order.

Be sure to provide your custom office stationery supplier with your brand guidelines

If you have guidelines for how your logos and other critical components of your brand identity are to be used in any marketing materials, be sure to provide your custom company stationery provider with these guidelines. Many companies will have a PDF file or perhaps a page on their website or intranet listing guidelines that your custom office stationery must follow. Moreover and if you do have brand guidelines, make sure that you are familiar with them before you give them to your custom office stationery supplier. After all, both you and your custom desk stationery supplier will need to stay on message about your brand.

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Popular Educational Articles About Promotional Products

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