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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Proper use of conference desk stationery requires careful planning and thought

While conference stationery can be a great marketing tool for your business, it should be used with care and requires careful planning. To begin with, you will need to pick the right design that is also attractive but not odd, unusually or just plane wacky unless picking such designs would be an effective way to market your product or service. More importantly, you will need to ensure that your conference stationery is easy to read and gives your customers and clients the correct information. You will probably be amazed at just how many mistakes can end up on company letterhead, business cards or other conference company stationery!

Only use conference stationery made from high quality materials

When it comes time to picking a design for your conference office stationery, be sure to select the highest quality material that you can reasonably afford. After all, the material you use will also convey a message to your customers or clients. For that reason alone, you will want to avoid the use of cheap materials for your conference company stationery that will also (inadvertently) cheapen your brand or image. Moreover, high quality materials will likely make your conference office stationery last much longer. On the other hand, you will also need to consider how your conference stationery will be used. For example: Some super high quality papers that are used for conference stationery are not suitable for some types of printers or copiers as they will cause paper jams or the ink may smudge. In other words, quality and use must balance out when it comes to materials for conference stationery items.

Avoid using conference stationery items with a manufacturers logo or brand name on it

Try to avoid using or creating conference desk stationery where the manufacturer has or will also place their logo or brand information on it. The reason is obvious: Conference stationery with the manufacturers logo or brand name, no matter how small the logo or brand name appears to be, might confuse your customers or clients plus your conference company stationery is intended to advertise your product or service not the products or services of the conference stationery maker or distributor. Moreover, you do not need to alert your competitors as to who or where you are purchasing or having your conference desk stationery made.

To be effective, your conference stationery must fit a purpose

Conference stationery must fit a specific purpose in order to be both effective and to send the right message to your customers or clients. For example: If you are creating conference stationery materials that are intended to be document protectors for your customers and clients, they will need to be lightweight, water proof and flexible as these are the qualities that users expect from document protectors. By ensuring that your conference stationery items has these qualities, they will be used for document protection purposes and not simply thrown out after they are received. Hence, you will need to consider carefully what materials you select for your conference stationery to ensure that the materials fit your intended purpose.