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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Always research the distribution channels you want to use for your unique rugby tee shirts
Research the distribution channels you want to use for your unique rugby jerseys. During periods of major inflation, or credit crunch, you can introduce lower price private label brands of unique rugby tops. Heavy buying fans wont move to them in dramatic numbers, preferring established brands of unique rugby tee shirts, as worn by the players, however medium and light buyers will. When you look more systematically against your brand of unique rugby shirts, if you introduce your branded unique rugby shirts into stores like Sportsmart or OneRugby, you will find other similar brands of unique rugby tee shirts . So, look at your own brand of unique rugby tee shirts, and treat it as though it is a private label brand, in a recession or credit crunch period. Rugby fans, their family and their friends will systematically downgrade when they have less cash available to purchase unique rugby tee shirts.
Despite major inflation from 1972-1979, major expansion within the unique rugby tee shirts market occurred
Looking back into history from 1972 to 1979, there was major inflation of around 15%. Despite this, there was a major expansion within the sporting goods guernsey market, including unique rugby tops. But at the same time, prices for unique rugby jerseys went up by about 80%. That happened in about 20 different countries. That is a huge price rise, and yet the categories were growing. It appears that rising prices dont have a huge effect on unique rugby tops sales. At the end of the day, dedicated and loyal rugby fans want to be able to own a unique rugby top of their favourite rugby team, to show the team their support and allegiance in a tangible way.
Establish how many heavy, medium and light customers will purchase your unique rugby jerseys.
Establish how many heavy, medium and light customers you need to purchase your unique rugby tops. In a recession, you must know how your unique rugby tops are going to be hit. You will still have heavy buyers and medium buyers, but you will have many more light and non-buyers, as light and non-buyers push their purchase of unique rugby jerseys out. Dedicated rugby fans will still want your unique rugby tops in their lives as they will be important to them, but when rugby fans dont have quite as much disposable income to spend, they have to make choices. So some medium customers may move to be light purchasers and light purchasers may become non-buyers. Heavy and some medium buyers of your unique rugby shirts will stretch out and buy less, and the light purchasers will postpone their purchases of your unique rugby jerseys.
The reasoning behind the buying habits of rugby fans purchasing unique rugby shirts
Rugby fans will buy travel, accommodation and ticket packages, costing tens of thousands of dollars. Memorabilia, including world cup unique rugby shirts and national club unique rugby tops, again costing hundreds and occassionally thousands of dollars. Rugby fans establish their own collective social points of contact for pre and post game celebrations proudly exhibiting their teams unique rugby jerseys. Family groups tend to use the club retail outlet to congregate and to look, plan and purchase the latest rugby club apparel and other merchandise, including unique rugby jerseys. These are the target market that you should be aiming your marketing efforts. Rugby fans, are dedicated, loyal and focussed and will purchase unique rugby tee shirts to be part of the rugby fans collective.
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