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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Gold Standard of measurement provides real-time information on your branded personalised rugby tee shirts
Theres clear evidence relating your branded personalised rugby jerseys that comes out of the Gold Standard of measurement, which is single source data. Single source data is where you can track thousands of your target audience for long periods of time, and know everything that those individuals buy, including your branded personalised rugby shirts, and all of the media that theyre exposed to, which could include ads for your branded personalised rugby tee shirts. Some of the technologies are quite daunting, with people wearing watches and it knows when they go past billboards that may include your branded personalised rugby jerseys. It picks up when theyre watching television which may include an ad for your branded personalised rugby tops, even if theyre in a pub. So absolute Gold Standard gives you very clear evidence of, you only need to hit people once, not lots of times.
When budgets contract for your personalised rugby tee shirts, don't ignore your potential light buyers
When your budgets contract for your branded personalised rugby tee shirts, be extremely careful not to ignore potential light buyers. There are so many potential light buyers. So its not uncommon that theyll make up 80% of your data place, and probably 40 or 50% of your projected sales would be normal. But they are so important because there are so many of them, and theyre the ones that are most likely to forget you, even though they may purchase your branded personalised rugby jersey. Your projected heavier buyers are likely to come back to you anyway, because they will be so used to buying your branded personalised rugby shirts. If those potentially light buyers - potentially 40 to 50% of your estimated sales of your branded promo rugby shirts - are the ones that are the easiest to lose, and just forget to buy your branded personalised rugby shirts.
Don't be enticed by cheap media deals for advertising your branded personalised rugby tops
The other point is dont be lured by cheap media deals for your branded personalised rugby shirts. It can be exciting when theres cheap media, but make sure your buying media gives you reach, rather than media that is going to saturate your branded personalised rugby tops. I'm sure all of you have watched the television for an hour, and youve seen the same ad 8 times. That is marketers throwing money down the drain. So you want to reach different people with your branded personalised rugby tee shirts rather than the same people lots of times. There is a very good reason for that, its because of the advertising response curve. The simple point behind this is to get the biggest sales response for your branded personalised rugby jerseys, by hitting people once, rather than hitting them lots of times.
Goals in marketing, promoting and advertising branded personalised rugby tee shirts should include media stretch
Your goal in marketing, promoting and advertising your branded personalised rugby tee shirts should be to stretch out your media. Stretch out your communication for your branded personalised rugby jerseys for as much of the year as possible. But your key goal for your branded personalised rugby shirts has to be reach. This clashes with the old tradition in marketing of having a frequency of 3+ . Your dominant metric must be, how many of your target market potential users youre going to reach with your communication about your branded personalised rugby shirts. So your aim should be to reach 100% of your target market potential users. Clearly there will be some reach over time. The dominant thing is with each new exposure, or newsletter, or magazine, your aim should be to try and reach potential heavy, medium and light users. In doing that youll get some kind of frequency.
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