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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Understand culture, behaviour and habits of rugby fans when targeting your logo rugby tops
To understand the culture of rugby fans, you need to understand their social and personal habits, including their buying habits concerning logo rugby jerseys, especially during match days, or leading up to match days or major tournaments such as the Rugby World Cup. The vast majority of dedicated Rugby fans who purchase logo rugby tops will undertake meticulous planning, of games and events that are centred around rugby and will purchase logo rugby jerseys to coincide with rugby-related events. Holidays from work will be made, so they can attend matches either locally, nationally or internationally, even the Rugby Union World Cup, which is currently being held in New Zealand. They will tend to purchase appropriate logo rugby shirts for this journey of national loyalty and collective and personal support for their national rugby team and save up and forego any holidays for years, to attend this event.
The 3 steps you need to take when planning your logo rugby tops campaign
In order to promote and sell logo rugby jerseys you will need to decide 1) which code you want your logo rugby shirts to appeal to. 2) which rugby team fans you are going to target your logo rugby jerseys towards and the colours and design of the top (which can change on a seasonly basis). 3) Which type of rugby fans you wish to target your logo rugby jerseys local amateur clubs, local professional clubs or national clubs. Remember, the culture of rugby fans, whichever code, are quite unique in comparison with all other types of full-contact sports and you have to adapt your marketing campaign with your logo rugby jerseys whilst taking that into consideration.
Consider which code of rugby you want to target your logo rugby shirts towards
There are two types of rugby. Rugby league and rugby union and both codes are classed as full-contact sports. Even though they have similarities, each type of rugby has completely different codes of play, different types of fans, different types of logo rugby tops for both home and away games. number of players and even the posts have different heights and widths, and until recently, rugby union was seen as an amateur sport, with poor sales in logo rugby tops whilst rugby league was seen as a professional sport with good sales in logo rugby shirts, but all with their own mascots and both home and away logo rugby shirts, from Tigers to Roosters to Wallabies and everything in between.
Know the customer - the rugby fan - who you're targeting your logo rugby shirts towards
If you are going to make available branded logo rugby shirts, you must go back to the very basics of marketing, namely, know your customer. The end customer for your logo rugby tee shirts will be the rugby fan, or the relative or a person close to the rugby fan and indeed you will find many rugby fans are actually whole family groups, from virtually new borns, to the eldest great grandparent who will buy and expect the availability of logo rugby tops in different sizes and these are the types of audience you will have to target with your logo rugby tops.
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