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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Make sure your branded custom rugby tops ads identify your company within the ad
Some guidelines on how to improve your ad productivity for your branded custom rugby tops are:- Strive for clearly branded custom rugby tops ads. You need to look like you, in anything you do with your custom rugby tops. Whether it's a newsletter youre sending out to potential heavy, medium or light customers, anything online, television, magazines. If youre advertising your branded custom rugby tops on television, you need your branded custom rugby tee shirts to look like yours even if the television is muted. If your branded custom rugby tops are in a magazine ad, and people are skimming through, they should easily be able to absorb the message, that that ad for branded custom rugby tee shirts is for your company. Make your branded custom rugby tee shirts ads likeable. As people have remote controls, they can start talking to people or walk out of the room.
Don't take the financial risk of poorly targetted branded custom rugby tee shirts ads
Most magazine advertisements for branded custom rugby shirts dont have any effect, but are expensive. Some marketers of branded custom rugby tops waste money. They throw millions of dollars away, by poorly branded ads that just do nothing. So one of the key things you should be doing is making any money you do spend on your branded custom rugby tee shirts , work much better for you. As the vast majority of productivity gains you can make, far outweigh the cuts that your branded custom rugby tops would receive. For example, if you look at the opportunity of your target market seeing an ad for your branded custom rugby tee shirts, and you know that theyre watching a programme, and the next day you talk to them. Only about 16% of those targetted will correctly recall your brand of custom rugby shirts and know who it was for.
Your CFO requires understanding of the custom rugby tee shirts advertising statistiscal concepts and theories
There are a few known minor deviations to the statistical correlations between the estimated advertising elasticity and advertising budget for your branded custom rugby shirts, but you can get the Advertising Research paper to find out what they actually are. Understanding these concepts and theories gives you the resources to effectively talk about your branded custom rugby tops in the language that CFOs understand. You must be able to talk in financial terms if you dont want to have your advertising budget for your branded custom rugby shirts slashed. So what if your branded custom rugby tops advertising budget is slashed anyway? This is a highly-realistic scenario in the current economy. Even if your budget is halved, there are still many opportunities. Look at improving overall productivity and accounting for every dollar spent on developing and bringing your branded custom rugby tee shirts to market.
Analyze estimated share of voice to estimated market share for your custom rugby tee shirts
Theres very clear evidence that advertising can turn people towards your branded custom rugby tee shirts. Therefore, in terms of how much you should spend on advertising your branded custom rugby tee shirts, you should definitely look at the benchmarks of estimated share of voice to estimated share of market for your branded custom rugby jerseys. That will give you one figure. The starting point (for algebraic proof go to Advertising Research, the leading journal of academic outputs in advertising) available is If your advertising elasticity is .1, then your advertising budget should always be 10% of gross profits. Thats the emperical generalisation. It holds across countries and it holds across cost categories, so if you dont know what the estimated elasticity is going to be for your branded custom rugby tee shirts, you are safe in assuming that it's .1.
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