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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Inexpensive media available during recessions provide good opportunities for marketing branded corporate rugby tee shirts

Recessions provide a great opportunity to market your branded corporate rugby shirts in terms of cheap media. You may not know just how cheap. Some of the media deals that are on offer at the moment are 1/5th the cost of what they were in pre-recession times. This is a tremendously inexpensive opportunity to talk to the marketplace about your branded corporate rugby jerseys. The flip side of that is there is very clear evidence that weight alone is not enough. You cant just grow your branded corporate rugby shirts sales by spending on advertising, you need to do more than that. The evidence is absolutely clear that advertising works in this economic environment. In addition, if you've got well branded ads for your corporate rugby jerseys, you can measure the nudging effects on purchases by those people having been exposed to your branded corporate rugby shirts advertising.

Benchmark models tell you what should be spend advertising your branded corporate rugby jerseys

There are some good benchmarks that tell you how much you need to spend on advertising your branded corporate rugby jerseys if you dont want them to go into decline. The key thing is, it is important for you to maintain your presence with your branded corporate rugby shirts, your share of voice, relative to your competitors. In terms of whether you should spend more on your branded corporate rugby shirts. Advertising is one of the easiest areas for CFOs to cut. But share of voice for your branded corporate rugby jerseys matters, that evidence is very clear. If you dont maintain the spend the advertising of your branded corporate rugby tops, you will see the decline in sales over the long term.

Share of voice and market share patterns indicate your branded corporate rugby jerseys health

If its the difference between doing business with your branded corporate rugby tops or not, then you have to. If you cut in line with your competitors branded corporate rugby tops, the evidence suggests that no harm will come to you. But in a recession when youre thinking about who your competitors branded corporate rugby shirts are. If its a relevant situation for you then, make sure you include your branded corporate rugby tops. What matters is your share of voice for your branded corporate rugby jerseys - the proportion of the total amount of advertising for your industry that you have to have. So within the branded corporate rugby shirts category, theres a pattern between share of voice and share of market and you need to maintain that pattern to maintain the health of your branded corporate rugby jerseys for the longer term.

Where does your corporate rugby tops advertising spening fall within the industry advertising scales?

Bigger brands of corporate rugby tops can get away with underspending. So, if your branded corporate rugby tops end up being a 4% share brand, you dont necessarily have to achieve a 4% of the share of the advertising volume for your category. You can underspend on your advertising for your corporate rugby jerseys for your company size, and there are actually predictable levels of how much you can underspend. However, it's also very clear that if you milk your branded corporate rugby tops too much, your brand of corporate rugby tee shirts will go into decline. As you initially will be a small share brand, you have to slightly overspend on your advertising of branded corporate rugby tops; and again, there are predictable levels that were first found by John Philip Jones that you can refer to.

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