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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Three consumer categories for branded cheap rugby shirts; heavy, medium and light buyers

Branded cheap rugby tops have a distribution of heavy, medium and light buyers, and the light buyers are hugely important. The key point is that your branded cheap rugby shirts will be like this, when you start actively marketing your cheap rugby tops. So it doesnt matter that youre in the sports merchandise field, but you must brand cheap rugby shirts discreetly rugby fans dont want to see the brand name emblazoned when referring to their favourite rugby team and its cheap rugby shirt, unless you are directly connected with the club. The numbers of buyers will change, but it is a predictable distribution. It is wonderful in terms of what you can expect to see in terms of aggregate buying. If youre a small brand and want to be big, you know what your distribution has to look like for cheap rugby jerseys.

Purchase of your team's cheap rugby jersey is a comparatively essential purchase.

Rugby fans do postpone expensive discretionary purchases, but cheap rugby tops are seen as essential purchases, not discretionary. So rather than have a 3 weeks overseas holiday, they might cut it back to 2, so they can purchase cheap rugby shirts, they might even postpone holidays for a year, or just travel locally in favour of purchasing a current cheap rugby shirt. Leonard Lauder the Chairman of Estee Lauder coined the term the lipstick indicator, through the 90s and 2001 cosmetic sales went up 25% when the economy was going bad. Economists have not been able to validate the lipstick indicator, but you can see that some products like cheap rugby jerseys are counter-cyclical in the current market.

The purchase of your team's cheap rugby top is seen as an essential purchase.

During this period of the credit crunch, rugby fans have less confidence in the economy, but not when it comes to supporting their rugby team and buying a cheap rugby shirt. Food and energy prices have risen, but these are areas in which rugby fans and other people spend a lot less of their budget, than they have historically. But theyll always spend money on cheap rugby shirts to keep within the same club fans culture of team support loyalty. With a recession rugby fans like others are tightening their belts and particularly for non-regular purchases. However, rugby fans see the purchase of cheap rugby tops as an essential purchase and not a non-regular or discretionary one. Others who are marketing luxury cars, overseas holidays, etc., are going to feel the pinch more than you would with the marketing of cheap rugby shirts.

Consumer demand for cheap rugby tops is consistent in all economies

Marketers have acted on the good news for decades. Various studies of consumer behaviour amongst rugby fans purchasing cheap rugby jerseys all point in the direction of positive results. The key is that rugby consumers are very habitual about buying cheap rugby jerseys. From a marketing perspective, that is wonderful because on aggregate, you can be pretty sure how these consumers are going to act when it comes to purchasing their team's cheap rugby tee shirt. In a recession, most people, including rugby fans, generally have got less money. The key point is that not everyone has reduced discretionary spending power. In the current economy, its more accurately called a credit crunch. So, it's not that people have less money, but theyve also got less credit. However, dedicated rugby fans will postpone other discretionary purchases in order to purchase a cheap rugby tee shirt to support their favourite team.

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