PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Consider making math easy with the right kind of corporate compendium.
The idea with many corporate compendiums is to make them the types of tools that a business-minded person could use anywhere, and for a variety of purposes. One way to enhance the value of a corporate compendium is to offer a simple calculator as an insert. The type and function of the calculator insert in a corporate compendium is really less important than the simple fact that it is there in the first place. The best part about this is that it really doesn't have to change the pricing options for corporate compendiums. Calculators are cheap, and their perceived value will outweigh their cost, especially when they are included in corporate compendiums. There are many instances where a corporate compendium might be deemed useful, and simple math is yet another way for you to add value to a basic promo item.
Turn corporate compendiums into unique ways for recipients to network.
There are a lot of potential functions for corporate compendiums, and sometimes it is useful to really think out of the box in terms of how yours might be used. If you present corporate notebooks at a networking forum like a trade show, then it may be a nice touch to include a plastic sleeve in the corporate compendium that will accommodate multiple business cards. Trade show attendees love to browse around and meet people, but often struggle with where to keep all the business cards they collect, so your ability to help with the corporate compendiums you offer will be much appreciated. Naturally, you will want to prefill the corporate compendium's business card sleeves with one or two cards from your won company, but the simple promotion of networking can be a classy touch to a basic business promo item.
Offer the ultimate in corporate compendiums to prize or contest winners.
Most corporate compendiums will contain some sort of notepad or ability to write, and this alone has some good basic value to your customers. What about taking things up a notch, and offering one or two corporate notebooks that contain something far better? A great and simple promotion is to distribute corporate compendiums that have some sort of raffle ticket or other contest entry form. Those who receive the corporate compendiums are eligible to win a tablet (i.e. Ipad), book reader, or some other quality gift that will not only give greater value to the corporate compendiums, but will also conveniently fit inside the corporate compendiums for those who win the contest. Contests and prize giveaways are great tools, and when you can associate them with items like corporate compendiums, all the better.
Use corporate compendiums to get your customers involved in the sales process.
One challenge that faces many a sales team is getting customers to realize the value of products for themselves. This can be made easier with the help of corporate notebooks. For example, getting a group of customers in a room for a sales presentation is a big step, but an even bigger step is providing them with corporate compendiums that help walk them through why they need the products you offer. The corporate compendiums themselves are just the vehicles, and what they contain could range from information to charts to interactive features that all support why your products benefit the customers. The efforts of your sales team will help, but the ability to empower customers to see your value, presented in a tidy corporate compendium, will often be the sort of thing that can certifiably close the sale.