Tote Bags	Polo Shirts	Conference, Satchel	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings, Key Chains
USB Flash Drive	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Sports Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Jackets

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Give your cheap notebooks maximum value by including all of the basics.

The worst thing you can do with cheap compendiums is to make them such where their use must be supplemented with other materials. For example, cheap compendiums that do not include paper on which to write, or pens with which to write will need to have those components added (by the recipient) in order to have even the most basic functionality. It may cost a little bit more to add these features to cheap compendiums, but it can also help ensure that the cheap compendiums will be used, which is the best way for them to have promo value that reflects favorably on your business. This may seem like an extra cost and require extra effort on the surface, but the best cheap compendium marketing campaigns are those where the recipients need only open them up to find them immediately useful.

Offer mini cheap notebooks to appeal to the mobile consumer or professional.

Most cheap compendiums are of a standard size that accommodates regular or legal sized paper or notepads, and while these types of cheap compendiums are useful, they may not be practical for all situations. For example, many people attending meetings may not bring a full briefcase or carry a large purse, making the standard size of cheap notebooks relatively cumbersome for such settings. Offering a smaller version of the basic cheap compendium concept can appeal to the mobile consumer or professional, and make the item sufficiently portable to be useful in many more situations. When you think about cheap compendiums through the eyes of those who are most likely to be using them (and thus by thinking of how they will be used), you will be many steps ahead in your marketing value.