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PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags
Polo Shirts
Conference Bags
Tee Shirts
Caps
Plastic Pens
Lanyards
Key Rings
USBs & Chargers
Metal Pens
Mugs, Cups

Stubbie Holders
Sunscreen, Lipbalm
Stress Balls & Toys
Drink Bottles
Compendiums
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Personal Umbrellas
Mouse Mats

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Make sure bulk notebooks are compatible with many common tote bags.

If you're going to be in the business of offering bulk compendiums, avoid those products that are likely to be incompatible with common tote bags, briefcases, or other tools by which the bulk notebooks will be carried around. Sizes for bulk compendiums that are either unusually large or unusually small are both less likely to be used and more likely to not fit well in common totes that your customers will be using. This may seem like the most logical assessment in the world for bulk compendiums, but there are some product out there that are as unique as they are potentially ineffective. Those who will be receiving your bulk compendiums will likely be expecting a somewhat classic design, and the more your bulk compendiums conform to the "norm" the more valuable they will be.

Give your bulk compendiums plenty of folders and space for added functionality.

There is a cynic's approach that if if you've seen one bulk compendium, then you've probably seen them all. As unfortunate as this viewpoint may be, there is also some truth to it that deserves your attention. After all, if your bulk compendium recipients just received a similar item from another company a month earlier, why should they now start using yours instead? If there is not a function-based incentive for them to see your bulk notebooks in a better light, then they will be just another promo item that gets no use. So, the question comes in, 'How do you make bulk compendiums more valuable?' A great example of how to do just that is to add some pockets or extra folder space in the bulk compendium, to give it a bit more versatility. This small step can make a big difference in a competitive marketplace.

How far is too far with branding on bulk compendiums?

The temptation with bulk compendiums is to use their covers as a blank canvas that can be filled with names, logos, and other key promotional material. This can be the kiss of death, when it comes to your bulk compendiums actually being used by the customer, beyond the point where they are given their gift. Too much promotion on the surface of bulk compendiums turns what can otherwise be a classy and useful business item into a traveling billboard, and this will make many potential users uncomfortable with doing so. A simple and much more elegant approach is to brand with subtlety on bulk compendiums, making the use of them after you hand them out much more comfortable and versatile for your customers. When in doubt, simply ask yourself if you'd want to use the item, given what is printed on it.

Focus more on what is in bulk compendiums, not on what is on them.

Naturally, you want bulk compendiums to be able to fundamentally deliver some body of information and content to your customers. If you didn't have this as a set objective, then bulk compendiums wouldn't be seen as an ideal way to promote in the first place. In this regard, you also need to target your promotions, so that bulk compendiums give you value both now and going forward. The best way to find this balance is to keep your cover promotions subtle on bulk compendiums, giving them a lasting classic look that a customer might comfortably take anywhere they go. You don;t have to settle for this as a way of somehow diminishing the bulk compendium's promo value, because you can also use a variety of inserts to do the job of promoting, leaving the compendium as a nice gift that will last.

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