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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Branded Notebooks Are Excellent Incentives To Respond To Direct Mailing Sales Letters

Has your company spent time and money on organising a direct mail campaign but been disappointed with the response rate? A 1992 study conducted by Silver Marketing Group found that using promotional products as an incentive to respond to sales letters generated four times as many responses as sales letters by themselves. When your company sends out direct mail letters, motivate people by giving them branded compendiums if they respond to your letters. Branded compendiums are useful, suitably compelling incentives to respond. By offering people something they want, you make them want to contact you which is more efficient than you coaxing them to respond with letters alone. If people will receive branded compendiums just for enquiring without any obligation to buy your product or service, this encourages them to enquire. Whether they buy during the enquiry or not, branded compendiums expose your brand to them for future sales reminders.

Combining Branded Compendiums With A New Product Or Service Makes The Offering More Appealing

When your company brings out a new product or service, increase the appeal it already has from its newness by offering branded notebooks to customers who buy the product or service. The branded compendiums can fit in with the theme of your product or service, for example everyone who buys one of a new range of executive pens will receive branded compendiums. They can use their new pens to write in their new branded compendiums. However, branded compendiums don't need to be related theme-wise to your new offering. People who take their car in for a service may receive branded compendiums from the service centre. Subsequently every time they use their branded compendiums they will be reminded of the service centre, which increases the likelihood that their brand will be one of the first that recipients of the branded notebooks think of when they need their car serviced again.

Encourage People To Enter Your Company Competition By Offering Multiple Branded Notebooks As Prizes

If your company is planning to run a competition, generate interest in the competition by offering branded compendiums as prizes which will tie in with an upcoming event such as the start of the new university year for students or the start of the new year for businesspeople. Branded notebooks are incredibly useful items for both students and businesspeople, so if the competition is timed in such a way that students or businesspeople can win the branded compendiums right before they need to use them then they will be encouraged to enter your competition as they may win and not need to buy their own compendiums. The more branded notebooks you offer as prizes, the more people you are likely to encourage to enter the competition because their chances of winning increase as the number of prizes increases.

Branded Compendiums Can Be A Suitable Incentive For Securing Business Meetings With Prospective Clients

If you want to set up an appointment with a particular company representative but are finding it difficult to pin them down, encourage them to make time for you by offering branded compendiums as incentives. Either offer them a deluxe compendium or offer to supply their company's office staff with branded notebooks in exchange for them agreeing to a meeting with you. There are benefits to both options. If you give deluxe branded notebooks to particular company representatives, your brand will be exposed to them whenever they use the branded compendiums and you'll foster goodwill with the representatives since you have given them an impressive gift. If you give less expensive branded compendiums to numerous staff at the company you're interested in setting up the meeting with, you create widespread visibility of your brand within the company you're targeting which can encourage them to grant you a meeting.