PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Offer logo tea cups strategically, with a trade show booth near the coffee stand.
If you want to get the most immediate mileage from your logo tea mugs in trade show environments, do your best to secure a booth near where vendors are serving coffee or tea to the attendees. Chances are, your logo mugs will be a logical upgrade to the paper or styrofoam cups served at a coffee stand, and this will give your logo mugs instant appeal. Whether a visitor stops by your booth first to get their logo tea mug, or if they come by after getting their coffee, so they can transfer from their cup to your logo coffee cup, the impact is the same. You are conferring value to those who could be your next customers, and offering logo mugs in just the right location can be a remarkably simple way of earning an instant level of loyalty from those who come to visit you.
Let your logo coffee cups really stand out with a company mascot on display.
It is not imperative that your business have a mascot or other identifiable symbol to which people can instantly relate, but it can certainly help and especially so in promotions such as logo coffee cups. Your current logo may be very professional, but professional logos are not always as successful in marketing promotions as they are on letterhead or formal presentations. You might opt instead for 'Cranky the Croc' as a sort of mascot that can make a number of guest appearances on logo coffee mugs and other promo pieces you use. Whether or not this fun symbol of your business is destined to be a permanent part of your business marketing plan is immaterial, as it has impact on items like logo mugs in the present, and you want your logo coffee mugs to be as memorable as possible to give them maximum impact.
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