PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
If you want your corporate tea cups to be used often, decide to go large.
There is a massive market for corporate metal mugs that are of a conventional size and shape, and this may be the perfect answer for your company, so longs as you are comfortable with your corporate tea mugs being lumped in with every other similar mug your customers already own. For maximum impact, your corporate metal mugs need to be different, and the best way to instantly be different is to go large. It is not hard to find corporate ceramic mugs that are 50-75% bigger than the standard size, and these will have instant appeal to the coffee or tea drinker who doesn't want to have to refill their beverage of choice as often. Sure, these corporate mugs will cost you more per unit, but they are also much more likely to be used regularly, which makes the financial commitment a solid bet that you will gain the results to match.
Capture the wave and offer corporate metal mugs that are great for the commuter.
Traditional ceramic corporate tea cups are a proven mainstay in the promo product market but they truthfully have little use outside of the recipient's home. Ceramic corporate mugs have side handles and a notable absence of any sort of lid, so they are generally unfit for the commuter who needs to grab their coffee and go in the morning. Enter the world of travel-friendly corporate mugs, which are now nearly as commonly used as their ceramic predecessors, even if they are not owned in as great a quantity. Travel-friendly corporate tea cups are typically fitted with secure lids to avoid spillage, are insulated, and also hold more than a traditional ceramic corporate tea mug. All of these factors point to this being the sort of corporate metal mug that your customers will actually use on a daily basis, and that is exactly what you want.
If you're going to commit to travel corporate metal mugs, lose the handles.
Travel-friendly corporate mugs make great giveaways for companies, because they ensure (or at least increase the chances of) regularity of use by the recipient, are safe, and simply offer more coffee or tea with a full cup. This said, some companies still miss the boat and offer travel-friendly corporate ceramic mugs that featured handles. This is destined to result in your corporate ceramic mugs being left on the shelf and not in the car where it needs to be, for a simple reason. Cup holders are one the most commonly requested features in newer cars, and this captures the essence of the mobile commuter. In short, if your corporate metal mugs do not fit into standard vehicle cup holders, people will not use them, or at least not nearly as often. Do a little car research if you have to, but make your corporate mugs match the cars your customers are driving.
To go cheap or to go insulated with corporate mugs, that is the question.
Travel-friendly corporate coffee mugs are great gifts that are highly likely to be used with the kind of frequency that would make any marketing manager smile. The question often comes down to 'How much are you going to invest in corporate tea cups, knowing that there is a wide variety in shapes, sizes, and costs?' If travel corporate tea mugs are in your future, the biggest difference between less and more expensive models will often relate to how well insulated the corporate tea cups will be. Naturally, insulation has benefits to the user, but you need to be able to see the cost benefits of offering a better quality item. Simpler plastic corporate metal mugs offer similar travel versatility and promotional value, but a few long commutes where an otherwise perfectly good cup of coffee goes cold may reveal the limitations of cheaper corporate coffee mugs.
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