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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Make your promotional toys into board games for kids and adults

Using promotional puzzles to increase your clientele can work much better if you can use a board game which already exists and make a different version of it. Board games are excellent for advertising with promotional puzzles because when people play them, they will spend lots of time looking directly at the game. Also, promotional toys which are in the board game variety allow you to insert your brand logo and contact details at many different places. Of course, you will need to find out with the initial board game manufacturers whether or not you have permission to recreate their game in a different manner to avoid any lawsuits or complications. Your promotional puzzles will benefit from lots of visibility. You can also use your promotional puzzles to target a specific age group because there are board games for kids but there are also board games for adults.

Targeting adults with promotional toys is the best way to get high ROI

When using promotional games to promote your business, you need to target the correct audience. Most people think that promotional puzzles should be made for children in order to easily penetrate the market but the truth is that you must target the people who have money to spend. If you were to make promotional toys for children, you would not get much ROI, also known as return on investment because most children do not have money to spend. Targeting adults is the best way to advertise because they are the ones who have jobs and a steady income. Making promotional puzzles is quite easy actually and simply requires making your games more mature. There are many adult games which already exist which makes it easy for you to choose a good branded game for an adult audience. Remember that you must always target those who can spend.

Make outdoor promotional games for children as well as adults for maximum brand visibility

Creating a branded game for your company is an excellent way to advertise your business while providing your potential clients with a useful and entertaining product. A good way to make sure that your promotional puzzles receive a lot of hype is to simply use an existing game and add your brand logo and details to it. Studies have shown that the best promotional games are those which can be used outdoors such as croquet, volleyball and pool games like water polo nets. When your promotional toys can be used outdoors, they will likely be the game of choice when people have picnics with friends and family. This increases your brand recognition due to the large amount of people at these events. It becomes vitally important to make games that can be used by children as well as adults to increase this visibility even more.

Choose promotional toys that are related to your line of business

Choose promotional toys that are related to your line of business as it will help customers to remember not only the name and logo of your company, but also the line of business that you are in. On the other hand, when you choose generic games such as snakes and ladders or dominoes, it is common and does not help the readers to remember your company in any big way. So, its a good idea to choose promotional games that are related to your business. Numerous promotional games are available and more and more new ones are coming up everyday. All that you have to do is to make the right choice from the many options.

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