PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Custom games can be an effective means of increasing store traffic
If a store experiences dwindling traffic, customers can be encouraged through the doors by giving them custom toys. They can be given to a set number of customers who come into the store within a certain time period (for example the first hundred customers on a particular day). Alternately custom puzzles can serve as incentives to purchase goods by offering each customer who buys something a branded game. They can also be tied into initiatives such as play stations for young children within a store where parents can leave their children whilst they browse in the store and the children will be looked after and entertained. For example children may get their faces painted or be able to colour in whilst their parents browse and each child will receive a branded game to play with as well. Custom puzzles will also remind people about the store for future purchases.
Custom games are a good way to encourage trade show booth traffic
A 2004 Georgia Southern University study found that including promotional products or the offer of promotional products with invitations to visit a trade show booth increases the likelihood of people visiting the booth. Promotional products such as custom puzzles are a flexible choice of product for encouraging people to visit a trade booth. There are a range of lightweight custom toys that can be included with mailed invitations. In order to save money on mailing costs and encourage booth visitors, heavier custom toys can be kept at the trade booth where people can collect them if they bring their invitation to the booth. Custom toys are a fun promotional product that will set an exhibitor apart from others who offer promotional pens, pencils and so forth. If the custom puzzles are high quality, people are likely to keep them for many years, which provides extensive brand exposure for the exhibitor.
Entice customers to spend more by combining custom puzzles with multi-buys
Custom games can be an effective means of getting customers to spend more money than they may have initially planned to if the custom puzzles are offered as part of a multi-buy deal. For example if customers buy two toys from a toy range they can receive a branded game for free, whereas they will not receive the branded game if they only buy one toy. Custom games can prove more effective at enticing customers to purchase multi-buys if they complement the multi-buy products they are associated with. For example an educational branded game complements a school stationery multi-buy for children. A drinking game can be an effective branded game to combine with a multi-buy deal for alcoholic beverages. If the branded game matches the theme of the product a customer is already interested in, it is likely to be more effective at enticing people to buy multiple products.
Custom toys are fun competition prizes that offer good brand exposure
If a business or organisation decides to run a competition, custom puzzles are a good choice when it comes to prizes. The wide range of custom games means that the organisers can choose custom games that will suit the target market at which the competition is aimed, for example custom puzzles that adults and older teenagers will appreciate if the competition is aimed at them or custom puzzles for young children if the competition is aimed at them. There are cheaper and costlier custom games to choose from so the competition organisers can choose games that fit into their prize budget. Custom toys provide brand exposure not just to the recipients of the games but to everyone who plays the games which can include a wide range of demographics, particularly if the games can be played by families as the brand can be exposed to children, parents and grandparents.
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