PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
You should go through all the phases of product launch for your branded toys
Phase 1 of your branded game launch is market research. At this stage you have to get inside the heads of your core market's potential customers. You will find out their psycho-graphics and their demographics. Phase 2 of your branded game launch is developing your branded game to meet the needs, wants and desires of your target market. Phase 3 is to bring out the features, advantages and benefits of your branded toys. Phase 4 of your branded game launch is to select the media that you will use to deliver your message to your target audience and how youre going to deliver through the chosen media channel.
Pre-launch and sale of your branded toys completes the development of your marketing plan
The next to last phase of your branded puzzles launch is the pre-launch. Start the conversation about your branded puzzles and build reciprocation by offering real value to your clients upfront, so that they can respond to your generosity, whilst youre providing proof that you can provide on what you have stated and that you can provide testimonials to that effect. Get your clients to respond on the level of service and your branded puzzles that they purchased from your company. By this, you are stacking the deadlines by making available your branded puzzles available for a limited time. Then at the final phase of your branded puzzles launch, the sale of your branded toys begins. Then you must think about fast-mover bonuses to get people off the fence, and buying your branded puzzles.
Fast-mover bonuses are quite beneficial to wholoesalers and retailers of your branded puzzles
Another way of using fast-mover bonuses is, of course, if youre selling your branded toys to wholesale or retail establishments. Consider your payment terms; a special benefit for paying the whole amount in one hit, or 2 or 3 payment offers to encourage light buyers, or non-buyers off the fence, to get them buying from you before the offer for your branded puzzles closes. In addition, as much as 24 to 36 hours out from the close, both you and your clients need to be thinking about scarcity. An additional phase of your branded toys launch would be to consider delivery lead times. You have to be delivering very quickly within 24 to 36 hours to wholesale and retail outlets. If its a hard copy branded puzzles to end-consumers, you must provide instant delivery.
Branded toys can be a suitable incentive for people to provide market research information
Market research information is a valuable commodity for companies as it gives them an insight into people's preferences, requirements, desires and so forth on a range of different subjects which can influence how a company will market its services or products to most effectively appeal to people. It takes time however to provide market research information and people may not be willing to spend that time for no reward when they have other things to do. Branded puzzles can serve as suitable incentives to encourage people to participate in market research. People may for instance fill in an online survey and receive a coupon afterwards which they can use to collect a branded game. Alternately people who attend group market research sessions may receive branded puzzles as a thank-you gesture. Branded puzzles are worthwhile investments since more people are likely to provide market research information because of the incentive.