PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
A business can demonstrate its appreciation towards loyal customers by giving them printed rulers
Loyal customers are important to a business because they generate revenue for the business and can help it to grow in economically prosperous times and to survive through economically difficult times. In order to strengthen the relationship between a business and its loyal customers, the business can reward them with printed rulers as a gesture of thanks for their continued support. For instance a stationery supplier can give printed rulers to schools that are repeat customers and the schools can either give the printed rulers to their staff or to their students. A hardware store can give printed office rulers to repeat customers which will be useful for small DIY jobs. When customers receive the printed rulers they will know that the business values them and this will encourage them to remain a customer of the business instead of going to one of its competitors.
Printed rulers can be effective enticements for people to visit a trade show booth
If a business will be exhibiting at a trade show it can attract visitors to its trade booth by sending out invitations that include the offer of a printed ruler for everyone who visits the booth. Printed rulers are useful items so it is worth people's time to visit the booth in order to pick up a printed ruler. The more people who visit the booth, the more potential there is to generate sales leads and/or to secure sales. Even if people don't agree to a sale there and then, the booth staff can give them information about their product or service and the visitors will be reminded about the business every time they use the printed rulers, which can lead to future sales. Printed rulers are not bulky or heavy items so they can be easily transported to the trade show and stored within the exhibit booth area.
Printed rulers made of recycled or sustainable materials can highlight a business's green credentials
If a business wants environmentally friendly promotional products, eco-friendly printed office rulers are a good option. Printed rulers can be made from recycled plastic or wood that has come from sustainable timber. By choosing promotional products like printed office rulers that are environmentally friendly, a business can enhance the goodwill that people have towards it. All things being equal, the fact that a business's promotional product offering is eco-friendly can be all it takes for customers to choose them over one of their competitors who offers promotional products not made from recycled or sustainable materials. Printed rulers can even be distributed as part of initiatives to create environmental awareness. For example a business can give a talk to school students about the importance of conserving the environment and the benefits of recycling and sustainability and can then hand out printed office rulers made of recycled or sustainable materials to emphasise their points.
Printed rulers have numerous design options and can be tailored to specific target markets
Printed office rulers offer a variety of design options, so they can be targeted to specific demographics. Printed rulers can double up as bookmarks, which makes them appealing to students to use as rulers during coursework and for keeping their current reading place in textbooks. Alternately they could be distributed in libraries as people will benefit from using them as bookmarks but will also likely have day-to-day uses for them as rulers. Some suppliers can make rulers to any shape or design, so printed rulers could feature animal shapes if they are aimed at children or the shape of a lorry for a transport company. Printed rulers can incorporate calculators to make them additionally appealing to offices, schools and universities. Printed rulers can feature puzzles or contain liquid gel and inserts or glitter that moves when touched, both of which are fun to play with and therefore increase brand exposure.