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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Taking the next step by offering branded executive gifts to an important charity

An under utilized approach to getting new clients and improving brand awareness is by joining up with a charity and providing them with your branded executive gifts which they can use for their fund raising programs. When the average person hears about their preferred charity they will take a keen interest in the company that is working with the charity to raise funds. Individuals who may not be clients are becoming aware of your business. To increase the reach of your business is your branded executive gifts . Consumers will see the branded executive gifts and want it. Now what makes this approach so interesting is that anyone who views your branded executive gifts with the charity will presume the charity approves of your company. This is a very powerful impression to make on consumers when trying to make your business appear established and well structured.

Great tips on how to use branded executive gifts

The holidays are nearly upon us and it has presented some very interesting opportunities to market your business. One very effective approach is using branded executive gifts and sending them to your current and potential clients. Now some other firms will be sending promotional items with the hope of trying to pitch the consumer after they've received the item. When you send out your branded executive gifts your sales team will call these consumers however they will not try to pitch the client at all. They'll just ensure the client has received their branded executive gifts . The consumer will be impressed by your branded executive gifts and will surely expect a sales person trying to make them buy something however your company does things differently they want to have a relationship with the client first then talk business afterwards. This approach will really help increase your market share.

Using branded executive gifts to help close new clients

A company must give their sales people all the tools they possibly can in order to achieve optimum results. One set of items to use is branded executive gifts when these are offered to prospective clients they will really feel appreciated and important to the business that gave them the branded executive gifts . The benefit of giving this to potential consumer is they will talk to their family and friends about how nice the branded executive gifts are and how special they feel. This additional advertising will lead to more brand awareness of the company, another use of branded executive gifts is to reward a consumer for providing referrals of family and friends who could benefit from what your company has to offer. This is very important when trying to develop a referral program for your business.

Learning how branded executive gifts can increase awareness with a charity

Whenever a person is looking at making their company stand out it's recommended to align with another firm that is already established, one way of doing this is with a reputable charitable organization which a business can help by providing branded executive gifts . What makes this such a smart approach is these branded executive gifts will help the charity raise money they need to fund their processes while at the same time these branded executive gifts will make a large number of individuals aware of what the company has to offer. A hidden benefit of providing branded executive gifts to the charity is when consumers see that your company is linked with this famous charity then your company must be very good. This is a benefit that few marketing managers realize however this is great way to help a charity while at the same time improve corporate image.

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