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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Why successful companies use branded executive gifts at trade shows

Anyone who has recently attended a major trade show will realize that some companies are now using branded executive gifts as part of their marketing strategy. This has not happened by accident, these firms have realized that consumers are not receptive to television and print advertisements and instead are directing more of their resources towards very desirable branded executive gifts . The truly savvy firms do not just give away their branded executive gifts they make consumers fill out entry forms and enter a luck draw. There is no cost to enter however to be eligible the consumer must fill out their name, E-mail, company name and cell phone number. The lucky winner will be called on their cell should they win the branded executive gifts . All the ballots entered are leads for the sale people to contact while the winner of the gifts will tell everyone about winning.

Why investing in branded executive gifts and deploying them at trade shows matter

Businesses looking to improve their results should look at diverting their resources towards the implementation of branded executive gifts at their next road show. When there is a major conference it's a golden opportunity to get your brand in front of the consumers however using the old way of doing things like giving away freebies, this does not work as effectively hosting a draw to have consumers fill out a ballot in the hopes of winning your branded executive gifts . By making the branded executive gifts hard to get it'll make most individuals want the branded executive gifts more. When the ballots are being filled out it's a great opportunity for your sales people to speak with the consumers and establish a rapport. This will help greatly when follow up calls are made to every participant in the draw. The approach outlined has been very effective for businesses.

Building a stronger image by offering prospective clients branded executive gifts

A company looking to get new clients should consider using branded executive gifts ,especially with the holidays just around the corner. When selecting the branded executive gifts to offer it's recommended to build a profile of the person being targeted. If the person is an I.T. manager then offering them a branded executive gifts that is technology based would be appropriate. Most consumers are expecting some types of promotional items from the various companies vying for their attention however your branded executive gifts will catch them off guard. Now in order to really catch the attention of the prospective client give them a follow up call and wish them a happy holiday season, do not try to sell them on the call since they will be expecting it. By not pitching the client after giving the gifts you are setting yourself apart from the competition.

Effective Strategies On How To Leverage branded executive gifts

In order to get different results business must be willing to take risks and change their approaches. One way of doing this is by offering clients branded executive gifts however it's vital to not fall into the typical sales person trap of trying to sell the client after giving them the branded executive gifts . It cheapens the gesture and makes things seem very insincere. Target the branded executive gifts towards the recipient, everyone appreciates a gift that a person puts thought into which is what your branded executive gifts meets that need. Now after the gift has been issued most recipients are wondering "what's the catch" so your sales team should call the client and wish them happy holidays however do not try to pitch anything to the consumer this will catch them off guard. By not pitching the client the consumer will think this company is different.

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