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PROMOTIONAL PRODUCTS THAT ADD VALUE

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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Rolling out branded executive gifts at trade shows to improve results

When attending a major road show it's recommended to use branded executive gifts as a way to attract consumers. At the event consumers will be prospected by many different individuals and in this situation it's very important that your company stand out from the rest which is why you do not offer branded executive gifts freely but have the consumer work for them. By hosting a lucky draw and having consumers fill out an entry ballot your business will be able to gather new information on these clients and have their sales people call them after the trade show. When the consumer wins the branded executive gifts they will tell their family and friends about their great luck and when the family members view the branded executive gifts your company provided it will improve the brand recognition of your company and will lead to more selling opportunities.

Using branded executive gifts at conventions to increase awareness

During a major convention merchants and consumers are constantly mingling and looking for opportunities. To get the attention of consumers your business needs to do something different from the rest which is offer branded executive gifts however you are not going to give them away freely, anyone who wants the branded executive gifts will need to participate in a lucky draw. This will involve the use of ballots which must be filled out, the information put into these forms will be leads for your sales people to contact after the show. The lucky winner of your branded executive gifts will bring the branded executive gifts home with them and tell anyone who will listen about the success they have enjoyed. Most consumers like to feel that they are lucky and somehow distinct and unique, by offering them this lucky draw your business will increase it's market penetration and results.

Simple approaches on how to use branded executive gifts effectively at trade shows

When consumers are attending a convention your business will only have a limited opportunity to stand out, this is why it's recommended to do something completely unique by offering branded executive gifts to prospective clients, however for the maximum benefit of your branded executive gifts it cannot b given away just freely the consumer will need to earn it by taking part in a raffle, there is no monetary cost to join this draw however the individual will need to fill out a ballot and enter the draw. If the branded executive gifts is very attractive it will bring in a large number of consumers. All these ballots can be used by the sales department to follow up and contact these clients. The winner of the draw who receives your branded executive gifts will become an unpaid ambassador for your company simply by telling everyone about winning the gifts .

How to use branded executive gifts to recruit new consumers

Most companies are refraining from making any new purchases due to the down turn in the economy. While there is some merit a business can look at how to keep their brand in the mind of the consumer so when the client is ready to buy they'll think of your company. One great tool is branded executive gifts . It's important to select a branded executive gifts that reflects the personality of the person receiving it. This means the branded executive gifts must have some thought behind it. No one wants an insincere gift so make sure it's unique like the consumer. Each time the consumer looks at the branded executive gifts you gave them they'll think of your company with fondness. Now when you follow up with the client just confirm they received but don't try to sell them right away it'll make your business distinct.

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