PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Give your branded executive gifts to clients during the holidays
The best possible time to offer clients branded executive gifts is during the holidays. This gives them great respect for you and allows you to get a great finish for the current year along with an amazing start for the next one. If you choose to hand it out during the holidays you should send one of your branded executive gifts out to each one of your most trusted and respected clients about two or three weeks before in order to make sure that they receive it in time. Also, try to make the branded executive gifts a holiday type of gift so that they see that you actually gave the gift some thought. Giving branded executive gifts during the holidays will show your clients that you are basically one big family and that you think of them even during the family time of the year.
Why presenting branded executive gifts at trade shows boost brand awareness
When attending a major trade show or convention a company should look at ways to bring candidates to their booth, one very effective tool is the use of branded executive gifts. In order for the branded executive gifts to work they must be desirable by the prospective consumers. If a company has a hard time determining the best branded executive gifts to offer they could conduct a survey to ask the average consumer what type of branded executive gifts make them excited. Once this has been established the company will be able to start attracting potential clients with a lucky draw. If the consumer is asked to do something to earn the gifts they will have a stronger emotional connection with the company offering it when compared to a company that is just gives away their gifts. Every ballot filled is a potential client for your business.
Steps on how to effective use branded executive gifts
When attending a major conference it's strongly recommended that an individual look at using branded executive gifts as part of their marketing approach. In order to realize optimum results the company needs to identify the most desirable branded executive gifts their prospective clients would want. This is not always easy so it's recommended to do some research in order to determine the most suitable branded executive gifts. After the branded executive gifts has been identified getting the consumers interested requires alternative approaches. Where most firms give away their promotional items your company will have a lucky draw to attract more consumers around your booth and get some free advertising in the process. Consumers want to be the lucky winner and will fill out ballots to enter the draw. Everyone who enters the draw is a lead for your sales people to contact. This approach is very effective.
Creating a superior corporate image with branded executive gifts
When trying to take your company to a higher level of success it's recommended to roll out this new image at the next trade show. An effective way to make consumers aware of this new image is offering branded executive gifts. However do not just give the branded executive gifts away since everyone else is doing this it will not separate your company from the rest. Have consumers send in a text message with their name, contact number to a special number you have selected. Consumers love to try and win things and your branded executive gifts is the perfect bait. With each entry your company has the cell phone contact particulars of a potential client, this is an excellent lead for your sales people. The eventual winner of the branded executive gifts will be so happy they will tell family and friends about their good luck.
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