PROMOTIONAL PRODUCTS THAT ADD VALUE

Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
 

Choose branded executive gifts that tie into the particular niche a company fits into

When it comes to deciding what kind of branded executive gifts a company should utilise, it is a good idea to choose branded executive gifts that fit into the type of business within which the company operates. For example a company that makes golf clubs may want to distribute golf club bags as branded executive gifts. A gym can offer good quality sports bags or luxurious towels as branded executive gifts. If the branded executive gifts a company gives to customers or clients ties into the type of business they offer, this increases the brand visibility that the company can receive from the gifts. This is because the customers are already active participants in the products or services that the company provides so they will utilise branded executive gifts that are linked to those products or services.

Branded executive gifts are an effective means of rewarding a company's top affiliates

A company's affiliates can provide a significant amount of product and service promotion that generates a great deal of revenue for the company and/or increases their public profile. In order to reward such affiliates for their hard work, a company can give them branded executive gifts. The branded executive gifts can be given to top affiliates to coincide with a particular holiday season or when the affiliates reach a particular goal set by the company. The more impressive affiliates' performances are, the more impressive the branded executive gifts can be. A company strengthens the relationship between itself and its top affiliates when it rewards them. When affiliates know that their efforts are valued, they will be encouraged to continue working hard to promote the company. Branded executive gifts are therefore both suitable ways of demonstrating appreciation for affiliates' efforts and investments to continue enjoying the benefits of their efforts.

Branded executive gifts can be incorporated into both smaller and larger brand exposure budgets

When it comes to brand exposure, a company should have a set budget and stick to that budget in order to keep costs in control. There is a great deal of flexibility within branded executive gifts and therefore they can accomodate a range of budgets. For a smaller budget the branded executive gifts can incorporate fewer design features, whereas larger budgets can support more luxurious branded executive gifts. It is important to consider who will be receiving the branded executive gifts as this will influence the budget that should be spent on them. For instance a company may want to reward a number of its employees who have done well or alternately a smaller group of employees who have excelled in their performance. The company may want to therefore spend more money on branded executive gifts for employees who have excelled themselves than the employees whose performance was good.

Companies must be clear on what they want their branded executive gifts to achieve

Branded executive gifts are most effective when they fulfil a particular need or goal that a company has. For example, a company may want to increase sales through branded executive gifts. Alternately they may want to increase public awareness of their brand through branded executive gifts. They may on the other hand want to demonstrate customer appreciation through giving branded executive gifts to loyal customers. Some branded executive gifts will be more effective than others at achieving particular goals. A company must therefore consider who will be receiving the branded executive gifts and for what purpose before they decide on the type of gifts they want to distribute. They must decide whether cheaper or more expensive branded executive gifts will serve them better. With careful forethought branded executive gifts can be a worthwhile investment but without enough consideration they will fail to fulfil a company's objectives in utilising them.