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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Looking at the uses of branded executive gift for trade shows

Whenever a business is hosting a trade show they need to have activities to help make consumers aware of what they have to offer. One very effective approach is the use of branded executive gift in combination of a lucky draw. Consumers all want to feel special and by using a lucky draw for a highly desirable branded executive gift the consumer will feel special. One very appealing benefit of using this approach is that everyone who fills out a ballot for the branded executive gift will be a potential lead for the sales team to contact after the show. Also the winner of the branded executive gift will be an informal ambassador of the company. They will share with family and friends how lucky they were and how much they are enjoying the benefits of the gift. Companies looking for an edge should consider using this approach.

Effective strategies for using branded executive gift at trade shows

When hosting a major trade show it's time for a company to bring their "A"game. One of the most successful approaches is using branded executive giftto grab the attention of the audience, if the branded executive giftare just given away they would have little effect since everyone else is doing this. By having a raffle it will create some very strong interest by the consumers who want to win the branded executive gift. They will fill out the ballots and congregate around your booth at the show. This is a perfect opportunity for your sales people to speak with everyone about everything your company has to offer. The winner of the branded executive giftwill be filled with excitement and will likely buy from your company however the real benefit is how they tell everyone about their great fortune courtesy of your business.

How to use branded executive gifts at conventions to draw in consumers

When attending a convention most companies are trying to network with potential clients while the clients are busy looking for things that interest them. Instead of trying to find clients bring them to you by using some very attractive branded executive gifts and hosting a "lucky draw" This can sometimes by positioned as a door prize for simply attending the event. Each attendee fills out a ballot and enters into the draw for the branded executive gifts . People want to feel lucky especially in a depressed economy, during the lucky draw the winner will be selected for the branded executive gifts and they will walk off with it feeling great. That prospect will be talking about how great your company is for offer the lucky draw and they will likely buy something in the future, those who did not win your branded executive gifts can be prospected by salespeople.

Leveraging branded executive gifts at your next trade show

There are few golden opportunities like attending a major conference so when the chance comes along a company must be ready to act fast. The first thing to realize is, it's easier to bring consumers to your booth and have your representatives speak with them than trying to hunt for them in the crowd. In order to get these people it requires bait which comes in the form of an attractive branded executive gifts it can be anything the business owner feels people would like. In order for the consumer to receive the branded executive gifts they must fill out a ballot and enter into the lucky draw. Keep in mind that each ballot is a lead for your sales team to contact. When consumers are filling up the ballots for the branded executive gifts your sales people can meet the prospect and talk about the branded executive gifts.

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