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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
How to stretch your marketing dollars by offering branded executive gifts to charities
When trying to get your business ahead of the competition it's vital to consider all forms of advertising. One nearly free and very effective approach is to work with a charity that is reputable and offer your branded executive gifts to the charity which they can sell tickets on to raise funds. By having the charity promote your branded executive gifts they are sending a non verbal message to consumers. That this company who provided us with the branded executive gifts is a good company otherwise we wouldn't be offering their branded executive gifts at the lucky draw. By getting the vote of confidence from the charity your business will appear more legitimate and you can write about the success the charity had in your next newsletter that would be provided to clients. Firms that have used this approach report major improvements in brand recognition and total sales.
Proactive marketing approaches by using branded executive giftsat conventions
A great way to get the attention of consumers at a convention it to have a draw for one of your branded executive gifts. Consumers will be prospected by many firms and this can lead to a great amount of resistance to direct ways of advertising. When having a draw you will bring the consumer to your booth in order to fill out the ballot for your branded executive gifts. When these consumers are at your booth ensure your sales people are making a good impression and that at a specific time there will be the announcement of who won the branded executive gifts. The winner of the branded executive gifts will be excited and will share their good news with many people for some time to come. Those who did not win are also great prospects to contact since your sales team has their ballot.
Raise your company status by providing your branded executive gifts to reputable charities
When looking for a more effective tool for marketing from the usual approaches, an individual should consider aligning with a major charity and use your branded executive gifts to raise funds.Most consumers will support charities that are important to them and when they see your branded executive gifts it will make them think that your company is well established and socially conscientious otherwise you wouldn't be offering your branded executive gifts. This helps improve your profile and may lead to more opportunities. Something that is an added benefit of working with a charity by using your branded executive gifts is anyone who sees the charity with your company will presume the charity is endorsing your business. This is very powerful when a company is trying to set itself apart form the competition in a very dramatic way. With all the potential benefits companies should consider this approach.
Reaching new consumers at your next convention with the help of branded executive gifts
Getting new clients is a very challenging in a slow economy however there are certain times when it's vital to be aggressive, one of these times is when going to a convention. To get the attention of consumers, an individual will need to use some very subtle approaches. One of these tools is using branded executive gifts and hosting a draw. When a consumer hears they have a chance to win branded executive gifts they will become keen on filling out the ballot to enter this draw. These ballots can be used by your sales people as leads after the convention is over. All of these ballots are clients who eagerly wish to win your branded executive gifts this type of energy and excitement will make your company hard to forget. When the winner of the branded executive gifts is announced that person will tell everyone about the company.