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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Realizing the true impact that a merchandise bookmark can have on a business

mark eting to consumers has become a more intricate process given the number of variables involved, with television, radio and Internet all trying to monopolize the attention of consumers it's leading to sensory overload for the average person. There is a way to overcome this challenge however it requires mark eting managers to change their attitude towards promotional items. A very effective and under utilized tool is the merchandise book mark . Consumers will ready books from time to time and require your merchandise bookmark to keep their place in the book. Each time the consumer puts the book down or picks it up they are being exposed to your company through the merchandise bookmark . This continued exposure created by the merchandise book mark enables a company to increase their selling opportunities. Since more consumers are aware of your company they will be more likely to buy from you than another merchant.

Why successful companies are using the merchandise book mark to improve sales

Attracting the eyes and wallets of consumers has become an open war given all the different type of media available to the average person, Internet,television, radio are all trying to catch the focus of the consumer which is leading to consumers becoming resistant to these mark eting platforms, instead of trying to do things the hard way some firms are turning their reliance on promotional items which include the merchandise bookmark . What makes the merchandise book mark an effective tool is that consumers will read no matter the state of the economy or their age and with each page they turn they'll require your merchandise book mark . As the consumer is reading on an ongoing basis they will continually look at your merchandise bookmark and be reminded of what your company has to offer, This creates a strong image within the mind of the client which can lead to more sales.

Turning prospects into clients by providing merchandise bookmark to the masses

Getting more clients with a tight budget is a feasible goal provided the manager is not relying on technology to achieve their success. One item that has generated some serious attention is the use of the merchandise book mark . What gives these merchandise book mark the edge is they are designed to constantly mark et to the consumer. Each time an individual picks up their book they will look at your merchandise bookmark and they will also look at the merchandise book mark when they close up the novel at the end of their reading session. The consumer will become very familiar with the company that gave them the book mark and will be more likely to buy from that firm. This is based on the documented observation that consumers are more inclined to make a purchase from a company they are aware of than one they know nothing about.

Beat out the competition by using merchandise book mark as part of your mark eting approach

Businesses are constantly changing their approaches on how to best get the attention of consumers however those who realize that most consumers are creatures of habit have begun using less technical approaches. One of the more successful approaches that was reported is using merchandise bookmark , most prospective clients read and when they do they'll require access to some form of tracking which is what your merchandise bookmark offers. Each and every time the consumer uses their book they will be reminded of the company that provided it to them, this is a very profound benefit that only your merchandise book mark can generate. Reports conducted have shown that consumers who are exposed to the merchandise book mark of a company make purchases from that firm more often than businesses that rely on television and print as their primary forms of mark eting.

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