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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....






 

 
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

Use custom book marks to highlight a new product or service offering

It is important to draw attention to a new product or service to improve the chances that it will be successful. Custom book marks can be effective tools for highlighting such a product or service to customers and enticing them to purchase it. For example a book store can include custom book marks with the purchase of a particular book they want to promote. Alternately the book store can include custom book marks with every purchase, the designs of which feature the names of several new book releases. In terms of services, if for example a library has just opened up in a new location, it can highlight its services by sending out custom book marks to local residents, cafs and so forth.

What makes custom book marks so appealing as a marketing tool

Reaching the masses on a tight budget is a common occurrence for the majority of individuals charged with the task of marketing to prospective consumers. One very cost effective yet potent tool is the use of custom book marks . While many youngsters are flocking to the new electronic books it is just a matter of time before they revert back to good old paperbacks. Most individuals lack the free time to read a book from start to finish in just one sitting so they need to keep track of their progress which is where your custom bookmarks comes into play. Each time the consumer uses your custom book marks they will be reminded of your company this type of passive exposure is very important, since the consumer is reading intently and without a distraction when viewing your custom bookmarks it gets engrained deep in the mind of the consumer.

What business leaders should know about custom book marks

Maintaining a durable competitive advantage against the competition is a constant struggle this problem is being compounded by the lack of resources. There are some tools available that will give an individual the upper hand over the competition, one of them being custom bookmarks . What makes these custom bookmarks useful is their simplicity and the willingness of consumers to use them. Each time a person sits down to read a book they will eventually have to stop at some point and mark their spot where they left off, your custom bookmarks will help meet that need. With each use of the custom bookmarks the consumer is reminded of the company that gave it to them, since reading is a pleasant activity when the reader views the bookmark from your company they will associate your brand with comfort and pleasure. Over the course of time this will produce more sales.

Strategies for using custom book marks to increase market penetration

Consumers are creatures of habit however it's important to note that these habits can be leveraged by marketers. One very effective tool is custom bookmarks , the reason this works so well is consumers will continually read books and there is a high probability they will not be able to finish reading in just one sitting so they will need to keep track of their progress which is where your custom bookmarks come into play. Each time they start to read or stop reading your custom book marks are going to be in front of the consumer. This will create a strong sense of familiarity with your brand. Studies have shown that consumers who are familiar with a brand will be more likely to buy from that company than a brand they know nothing about. Since the cost of production is so low it makes sense to use these custom book marks

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