PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Consider the many possible applications of promotional towels when selecting them.
Do you realize just how many opportunities you have with offering promotional towels for your business? There are many reasons in any given day why one of your customers might use promotional towels, and this opens the door for you to insert your marketing into as many common situations as possible. People use towels to dry hands, bathe, dry dishes, clean up messes, for sport, and even for recreation, so there is no shortage of opportunity for you, when it comes to rationalizing promotional towels as tools for your business. Naturally, there are some different promotional guidelines you'll want to adhere to with promotional towels, as some towel uses are less likely to favor promotional towels than others. Just remember that this is one of the more diverse promotional opportunities you have.
Make your promotional towels a big hit when customers go to the beach.
One of the many uses for promotional towels is as a beach towel, and this has many positive ramifications for your business. For one, promotional towels for beach use are naturally larger, meaning that whatever you print on them is going to naturally be more visible. Second, promotional towels for the beach are likely going to be needed in multiple quantities to accommodate couples or families, making the opportunity ripe to multiply your promotional efforts. One last thing to remember is that promotional towels for beach use are often laid flat on the beach to sit or lay upon, making the message you have to send highly visible when your promotional towels are "in play". When you factor in all of these benefits, the question left to ask is 'Why haven't you already done this?'
Consider using promotional towels to sponsor a beach related event.
If you really want to get some valuable mileage from promotional towels, then consider offering them as a means of sponsoring a team or group that frequents the same beaches where you hope many of your promotional towels will be used. A perfect example of this is a beach volleyball group or tandem, who are going to need promotional towels of some kind, and may also be seeking some sort of sponsorship if they are serious about their craft. Naturally, when a company starts venturing into the realm of team sponsorship, there may be more costs involved, but the value of products like promotional towels will also increase due to heightened visibility. If this application interests you, consider doing some research to see what groups, teams or organizations might find your promotional towels to be just what they need.
Consider offering promotional towels as matched sets for big impact.
If you really want to make a "splash" with promotional towels, consider offering them as printed sets. What is meant by this is that each promotional towel in the set forms a part of a larger picture, making the promotional towels ideal for being used as a set, rather than individually. This unique concept can be promoted in a variety of ways. One way is to offer the complete set of promotional towels as a sort of prize or special gift to select customers, making its value greater than other promo items you may offer. Another is to offer the components of the promotional towel set individually, which will make recipients want to do something to "earn" the right to complete the set. In either case, using matched sets of promotional towels can stimulate the kind of activity that will benefit your business.
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