PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Offer versatile promotional towels as a way to help keep floors clean.
In some climates or circumstances, outdoor conditions can often be wet and muddy, making the risk of dirty household floors very real. In these kinds of cases, a basic promotional towel can really help, by offering a place to put muddy shoes and a way to absorb extra moisture. This can be an ideal application for promotional towels representing your business, because promotional towels by nature are less likely to be used for more intimate purposes like bathing. Offering promotional towels that can be used in a shoe or "mud room" suggests a most basic type of functionality, and also gives the user the opportunity to spread the towel out on the floor when it is used, maximizing the promotional value that the towel will have. It is always useful to offer many ways a customer might use your promotional towels, and this is one of them.
Focus on style over promotion with nicer sets of promotional towels.
The most basic styles of promotional towels will have a variety of utilitarian functions, but these are not always those that will give a customer cause to associate your business with class and sophistication. If you want to make a classier statement with promotional towels (and in some cases, you won't need to), then you'll want to deviate from the pure promotional opportunities afforded you by a towel's large surface area, and stick with a more subtle approach. Classier promotional towels are going to feature an embroidered logo (or something similar), rather than the colorful prints often seen on flashier promotional towels. They are also going to be of a higher quality material and generally thicker, enhancing their real and perceived value to the customer who will be using them for nicer purposes.
Make your promotional towels into flashy statements at company picnics.
When you sponsor company events like cookouts or picnics, you have a golden opportunity to promote, and promotional towels can be a very useful way to do just that. This promotional value of promotional towels is heightened even more when the events you sponsor are open to invited guests like customers or vendors. The simple reality is that a cookout or picnic on a nice day is going to require that attendees have a place to sit and a place to set their belongings. Promotional towels satisfy both of these needs, and do so in such a way that showcases the value of your company. Imagine a setting at a park where dozens of your guests have your promotional towels laid out for their own use, and you will start to really grasp just how effective the right use of promotional towels can be for your business.
Consider carefully the quality of printing for your promotional towels.
It can be a great thing that promotional towels offer plenty of surface area for printing logos, graphics, and slogans that tout your business. It is also a common trend that promotional towels will start to fade after they are washed a number of times, and you want to know just how much longevity you'll get with the message you have displayed on the promotional towels you give out. The quality and duration of what you have printed on promotional towels thus becomes a useful question to ask of your supplier, to make sure that your promotional towels not only last, but are seen as being of a certain quality standard by your customers. Better quality promotional towels and more enduring print patterns may cost you a little more, but so too will a faded towel that no longer has any real promotional value.
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