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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!


Offer promotional towels with hanger clips to make them more useful.

It is one thing to find a promotional towel useful, just because it can do what towels are used for. It is another to make your promotional towels so useful that it is highly unlikely they won't be somehow put into use by those who receive them. A great way to achieve the latter is to offer a promotional towel with a simple hanger clip, such as that often seen with promotional towels used by golfers. The golf towel is of course a natural application for this type of promotional towel, but there are other applications that a customer might find just as useful. Examples include using promotional towels with hanger slips as shop or workshop towels that are accessible and out of the way, as well as a simple car towel that can hang conveniently in case something gets spilled while driving.

Consider offering bath mat styles of promotional towels for regular use.

One way to ensure at least semi-regular use for promotional towels is to offer them in a bath mat style. While some customers may have reservations about adding promotional towels to their regular arsenal of bath towels, a less stylish promotional towel that can be used simply to stand on while drying after a shower will be seen as valuable. This sort of promotional towel is useful because it has a basic purpose, and it is valuable promotionally because it gets laid flat on the floor each time it is used. This is admittedly a more creative application of the promotional towel concept, but it can help combat the tendency for promotional towels to be used less, the closer one gets to the bathroom for their use. When you can think out of the box, promotional towels have a lot more uses than you might think.

Consider offering promotional towels that have super-absorbing capabilities.

One of the great things about promotional towels is that they have a variety of uses. The potential downside to promotional towels is that they are likely going to be in direct competition with a small army of towels that a typical customer will already have. This creates the need for a good promotional towel to either have a specific niche (i.e. as a beach towel) or to have some sort of unique functionality that makes it more likely to be used. One such unique function for a promotional towel is as a "super absorber", similar in style to the types of "sham" towels that are commonly being marketed for their unique abilities to absorb and wick away excess moisture. Promotional towels with this extra functionality may cost you a little more, but you also will not have any difficulty in "selling" the best way it can be used.

Offer promotional towels in logical tandems with other items.

The value in offering promotional towels is undeniable, but you sometimes run the risk of having your promotional towels simply added to the mix of what a customer already owns. In such cases, partnering or pairing promotional towels with other promo items can be a useful tool in getting the promotional towel into use, where it will be most valuable for your business. An example of this is pairing a promotional towel with a promo umbrella, making your product set ideal for a customer to use on a rainy day. This sort of example is naturally best suited for climates and conditions where such a tandem would seem logical, but it also serves the important function of enhancing the individual value of the promotional towel, by pairing it with a related item that also serves to help promote your business.

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