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PROMOTIONAL PRODUCTS THAT ADD VALUE

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Polo Shirts
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Tee Shirts
Caps
Plastic Pens
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Metal Pens
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value



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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

 

The distribution of branded back packs should be timed strategically to maximise their effectiveness

To increase the effectiveness of a promotional product it is a good idea to time its distribution carefully. Branded back packs can be distributed as part of a campaign that occurs around the start of the university academic year for instance in order to appeal to students who can utilise the backpacks for carrying textbooks, laptops, coursework and so forth. Alternately branded back packs can be distributed during the summer holiday period when people will be going on holiday and could use a backpack for their travels. Office workers can use branded backbacks for carrying day-to-day items so the start of the working year may be an effective time to distribute them. Whoever the intended market is, it is prudent to consider the best time of year to provide them with branded back packs so that the backpacks will be used straightaway and frequently, resulting in quick and widespread brand exposure.

Branded back packs are a quality choice of promotional product for generating sales leads

A 1993 Baylor University study found that using promotional products is an effective means of generating sales leads. According to the study, customers who were given promotional products were 14% more likely to give leads than customers who did not receive products. Additionally the salespeople who gave promotional products to customers generated 22% more referrals than salespeople who did not provide products. As seen by the study results, promotional products can make a significant impact in terms of successful lead generation. Branded back packs are a good choice of promotional product to generate leads because branded backbacks are quality products that can be used for many years by both children and adults of both sexes. Even if the branded back packs do not generate leads directly from the recipient, the chances are that they will generate leads as a result of brand exposure whilst the branded back packs are being used.

Branded back packs can highlight fundraising causes and are effective participation incentives for fundraising initiatives

Branded back packs are appealing practical and durable promotional products for encouraging people to participate in fundraising initiatives. For instance people who participate in a fun run to raise funds can receive branded back packs as thanks for their support. Alternately people could receive a branded back pack if they donate a minimum required amount towards a cause. Besides serving as participation incentives, branded back packs provide potentially widespread brand exposure for a company and/or the fundraising event for which they are being utilised as participation incentives. For example, a company may distribute branded back packs to participants who do a fun run to raise money for a conservation project. If both the name of the company and the project are on the branded back packs, the project will be highlighted whenever and wherever people use the backpacks and the company will be viewed positively because it is associated with a conservation project.

Branded back packs can encourage participation in internal and external company contests

Branded back packs can be used to effectively promote both external and internal company contests. There may be internal sales contests for example, where whoever generates the most sales within a particular time period is rewarded with a branded back pack. Alternately a company might hold an external competition where branded back packs are offered as prizes. The more branded back pack prizes on offer, the more people may be encouraged to enter since they stand a greater chance of winning a prize the more prizes there are. Branded back packs could on the other hand be included with the purchase of a slightly pricey raffle ticket for an expensive prize (such as a new car). People will be more inclined to buy pricier tickets if they know they will receive something in return regardless of whether they win the main prize or not.

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