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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!

Give personalised timers as a valuable corporate gift

Summary

Branded timers make excellent attention-builders for sales calls
Time management is important to effective executives - your clients keep your logoed timer on their desks
Use personalised timers as your symbolic promise of punctuality

Why will this branded stopwatch timer strategy work?

Timing is everything to the effective executive. Noted business analyst Peter Drucker observed that the most important strategy for executives who wished to be effective was to make good use of their time. Presenting personalised timers to your clients is an excellent way to show your commitment to their effectiveness.

Timers can be used in the office, in sales meetings, at job sites, or at home in the kitchen. Since it is waterproof, your client can even use it in the shower. Everywhere they go, your personalised timer will show your logo over and over to the client.

Explanation of promo stopwatch strategy - Why use a timer in a sales meeting?

Prospective clients get invitations to sales presentations all the time. You can break through the clutter of other sales reps by promising to keep your presentation ‘short and sweet.’ Using a timer at the presentation shows the prospective client that you are serious about how you use his or time.

How to incorporate logoed clocks into your sales call

In new business sales calls, clients are often worried that new vendors will waste their time with long-winded presentations. Instead, attach the timer to the desk and say to the client:

“I’m going to start this timer, and set it for 5 minutes. That is all that it will take me to explain how (your company name) can help

you.”

When the timer beeps, turn it off, and say:

“So you see, I want to use your time effectively. Do you have any questions, before I make a recommendation?”

The client is likely to ask questions because you have not wasted his or her time. When he is finished, say:

“I am going to set this timer for three more minutes. In that time, I can explain what my company can do for you.”

After finishing the presentation, hand the timer to the prospective client and say:

“Here, I am giving you this timer. I want you to remember that (your company name) will try never to waste your valuable time.”

Other promotional stopwatch strategies

After the prospective client has taken the timer, invite him or her to use it at seminars, workshops, board meetings, and brain storming sessions to make everyone’s time usage more efficient. That will keep your brand name in front of everyone who is important in the client’s company.