Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....
Click here to get an instant quote from our online catalogue...
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Analysis of the Use of Promotional Products Overseas in the German Markets
In 2007, Advernomics issued a report on the monitoring of promotional products, as part of German companies' communications strategies. They conducted a survey using a standard questionnaire through a computer-aided telephone interview for 4 weeks duration, dated October to November 2006. Most of the respondents are part of management, marketing, or sales management.
Promotional Products Study Set-upAccording to the research, fifty percent of German companies use promotional products as part of their corporate communications. The use of promotional items and promotional gifts varies in every industry. The financial and insurance industry use promotional products, like promo bags, customised plan holders, and custom branded paper weight, 98% more frequently than the average company based in Germany. Personal services or consultation firms use promotional items, like logoed notebooks, imprinted T-shirts, personalised organisers, and customised fans, 32% more frequently than other German companies. Companies in the repair, trade, and maintenance industry use promotional merchandise 28% more frequent than average German company.
Significance of consultancy when using promotional products offshore as part of marketing strategy
Eight to fifteen percent of companies using promotional products as part of their marketing campaign seek consultancy services to intensify the use of promotional items and promotional gifts. This is to have a large return on their marketing investments. On the other hand, 77% of the companies make their own decisions regarding promo items as corporate gifts, marketing items, and custom branded items for sales promotions. 86% of large German Companies use promotional products, and 45% of them do not seek consultation from promotional items distributors. The ratio of companies using consultancy for their promotional products and those who do not is 2:5.
German companies partnering with a consultancy and promotional products distributor increased the frequency of spending for promotional items to 48%. Thus, it is an endeavour and proven medium for compensating a stagnant market.
Use of Promotional Products Overseas by Organisation Size
- Small firms – More than 50% of small German companies use promotional products as part of their communication strategy. 33% of small firms including sole proprietors in the construction industry, tax consultancy, fitness studios, and care to give services do not use promotional products.
- Medium Sized Organisation – Medium sized organisations, including research firms, gymnastics gyms, martial arts clubs, employee welfare organisations, and charges and credit rating organisations also incorporate the use of promotional products. These items promote the company brand, create market recognition, advertise in a creative way for a minimal budget, and build customer equity. Only 28% of medium sized companies do not use promotional merchandise to encourage customers to buy their products or repeat purchases.
- Large Organisation – Churches, nursing homes, music productions, financial institutions, and other large firms mainly use promotional products as corporate gifts for customers and employee incentives. Promotional items and corporate items should be well planned. They make your brand favourable in view of your target customers. Only 14% of the large companies do not use promotional products. Their reasons include preference of traditional advertising, privatisation, and potentially disclosing customers by the promotion.
The challenge for companies is to eliminate political obstacles and increase the use of promotional products effectively. This may lead to substantial growth of the business and increase the customer base.