Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

Are promotional products a good marketing tool for expanding a consumer base?

How can increasing economies of scale affect promotional product distribution?

Increasing economies of scale inevitably affects a promotional product distribution strategy, and vice versa. It is often wise to either use cheaper promotional products when your customer base grows. You otherwise run the risk of creating and distributing promotional products that do not net the same sort of return on investment as they originally did.

How should my company deal with this growth in terms of marketing product distribution?

Ideally, growth should bring about a re-visitation of your company’s existing marketing strategy. Your company should assess the growth in terms of areas and in pure growth to ultimately reconfigure your marketing product distribution strategy. By expanding to new locations, it is important to consider any new cultural and economical implications of this new area before distributing promotional products here. This is to ensure that marketing products are efficiently delivered to a receptive audience.

When dealing with growth within existing areas or locations, it is important to understand how the increase in bulk amount and number of sales inevitably increases the marketing product distribution strategy within these areas. The demographics of these new sales audiences should be examined closely. At a high level, more marketing products should be created, and more market segments and customer demographics should be targeted to adjust to this growth in customers.

Is it wise to completely stop using products for marketing purposes?

Sometimes, if you or your company’s management see diminishing returns on investment or minimal growth areas for products, it makes sense to temporarily or permanently halt the distribution of products. Products with your logo are a great benefit for companies during growth and brand sustenance/competitive periods. However, the continued use of products for distribution may not be needed as much as they once were, and it is wise to continually revisit your marketing strategy to assess this.

How does choice of promo product change when a company grows?

The choice of promo product can change when a company grows based on:

     a) expanding demographics, and

     b) expanding pure numbers.

This elicits two separate and distinct characteristics that need to be considered; more generic and wider appealing promo products, and more cost effective promo products respectively. When your customer base grows, this means many new types of customers are buying your product and invested in your company. It makes sense to switch from a niche oriented promotional product to a more generic promo product. Additionally as more people enter the market, it is important to closely evaluate the effectiveness of your promotional products in bringing in or sustaining current business at a per-unit level. This is to ensure that there is a maintained per-unit efficiency kept. If this efficiency seems to have lowered, it makes sense to go with a cheaper, more easily distributed promo product to ensure that your name stays in the public without compromising your marketing cost structure.

What is an alternative strategy for custom product distribution after significant company growth?