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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
How powerful is Logoed Merchandise in Improving Your Brand Visibility in the Market?
The idea of branding your company’s products with logoed merchandise is not at all uncommon in the business world. It has the potential for extreme effects on the future of your business. Logoed products create a long lasting impression of your personal brand; they can be sold or even handed out free of charge. Logoed gifts, also referred to as custom branded gifts, custom printed gifts, and promo gifts with your logo on it, are known to have these great effects on the public:
- The potential-or current client did not have to pay for this logoed merchandise.
- The client has an instant trust and a good memory or experience with the company.
- It created a personal bond with your client similar to the bond between two friends.
- Logoed items create loyalty and awareness of your products or services rendered.
Logoed Item Loyalty
Consumer loyalty is considered directly proportional to company recognition and recall. This means consumers choose to conduct transactions with companies they recognise. The majority of consumers are able to recall a company's name through the promotional merchandise and promotional gifts they are provided. In fact, simple logoed items used on a daily basis are instrumental in reminding consumers the name of a company. This would include logoed mugs, pens and accessories.
In 2009, PPAI gathered data on the effectiveness of promotional items. Research was done regarding the use of promotional products:
- 76% of consumers who have received promotional items easily recalled the name of the promotional item's company.
- Only 50% of consumers who have viewed a commercial in television and other media sources remembered the name of the company
Substantial evidence based on statistical research has shown that promotional items increases a company’s market exposure by a large percentage.
Logo Branded Merchandise For Your Marketing Promotions
Logoed merchandise has been used for decades with great success and return on investment when looking at the market figures of successful businesses. Logoed items such as small calendars with your logo on it are easy to produce and distribute in your area. They are always of great use to the general public. They will definitely go onto a fridge door and stay there until the following year. This has a fantastic effect on the future of your business as your logoed calendar is sure to be seen by not only the receiver of the logoed item but also their visiting friends and family.
Apart from being visible to the potential or past clients, logoed items will subconsciously create a long lasting impression of your company name in the brain's sensory memory. For example, if you promote a certain service on your logoed merchandise and a friend of the receiver speaks about a similar service they need, the logoed item is sure to pop up in their conversation. That receiver will give your information to their friend, and you have just won another client.
Whether free or costs a little, logoed items are a cost-effective way of getting your name out there or expanding your brand to potential future clients. The viral effect of logoed items is huge indeed, and it is without a doubt an extremely effective way of branding your company name in the general public. Never underestimate word of mouth.