Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....
Click here to get an instant quote from our online catalogue...
PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
How do you decide on the quantity of products needed?
How can I figure out how many promotional products are needed?
The number of promotional products needed to satisfy your relevant marketing needs can be determined from several key factors:
- your past ordering and distribution history,
- your targeted marketing strategy,
- your expected promo product distribution turnover rate (how quickly you can distribute these products), and
- any other variables that should be considered when ordering and distributing (such as discounts based on bulk orders, how enhanced relationships with key clients may influence expected promotional product distribution, etc.)
How do market size and strength help determine the right number of promotional products to order?
Market size and strength are critical in determining how many products to order. While one might assume that larger, more robust markets would necessarily require more promotional products to be distributed, this is not always the case. Sometimes, it makes sense to distribute less promotional products. Mass distribution might escalate the cost structure to unprecedented degrees while not providing maximum impact per product. When determining how many products to order, it is usually good to think of how each promotional product recipient will appreciate the item and the overall quantity of potential targeted recipients. Market strength also plays a vital role. Stronger and weaker markets might mean more or less benefit from investing in promo products.
How should seasonal promotional products be ordered?
The ordering strategy and quantity of seasonal promotional products should be thought through and considered carefully. First, you should try and find local promo product distributors that produce and distribute reasonably priced relevant promotional products. Next, it is a good idea to talk to this distributor and identify vital information:
- how long does it take them to place the order,
- how long does it take for the transportation of these products to occur,
- how large are their orders usually, and
- what is their capacity to handle increased manufacturing burdens, etc.
Is it better to have more or less promotional products than needed?
It’s generally not great to have too high of a surplus or too significant of a deficit when ordering promo products. A surplus is undeniably the better option. Additional promotional products that have not been distributed can either be stored for future distribution or re-distributed via alternative means. For example, you can “generously” provide a large gift of these items to a key client in order to show your continued appreciation for their business.
How should previous ordering history be factored into placing new orders for promotional merchandise?Previous ordering history should be the first criteria considered when placing new orders for promotional merchandise. You should consider the numbers from these past orders with respect to the existing market conditions and strategy, and consider things like:
a) Was your company effective in distributing these promotional products to the right amount of people?
b) Is your company expecting to increase or decrease in market share and distribution areas?
c) How can your company minimise costs without adversely affecting product quality for distribution?
By taking all of these factors into account, you can adjust the numbers from your previous ordering history to suit your updated needs.