Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
The High Impact Edge of Custom Branded Promotional Products
Does your business need a new effective way of promoting your products? Has your sales margin decreased due to consumers’ tighter budgets and rapid change in buying behaviour? If your answer to these questions is yes, your business may need to consider the advantages of promotional products in optimising your business. Here are the reasons why you should include custom-branded products for your low-cost advertising campaign:
Create Brand Recognition for Your Business
Using marketing products with your brand on it can widen your customer base. It creates awareness to the mind of the consumers. Using this strategy can be as simple as giving away inexpensive customised promo gloves for winter or custom branded bottles of cold water for summer. These are big winners, especially at sports and holiday events.
Establish Brand Equity
Positioning your brand in the market need not be expensive. Advertising using various media platforms can establish high market share but may be costly. On the other hand, traditional advertising is not suitable for small business and start-ups who have limited marketing budget. No matter what size your company is, if you want to grow your business and reach your target market, you must communicate with them through logoed promotional products. It will not just build market awareness, but also entice people to acknowledge and buy your product offer out of curiosity or due to the extra customer services you offer.
Stand the competition and manage the curiosity of the consumers.
Business competition is brutal, and finding creative and imaginative Here's an example. There’s a mall wide sale, and you are selling bags and apparel. Bring people into your store with customised bag tags. Hand out these promotional bag tags with your label printed on them. Many customers will visit your store out of curiosity while others that are genuinely interested will purchase your bags.
Five Second Commercial
Maybe you think it's impossible for a 5 second commercial to grasp your target consumers’ attention. Well, think again! With promotional products, you can save an enormous amount of time and advertising budget. A logoed promotional item is the perfect 5 second commercial. If it's useful and beneficial, it will serve as a frequent 5 second commercial in its owner's mind. For instance, a coffee shop may hand it's frequent customers a a refillable logoed travel mug. Whenever the customer sees the travel mug, he'll think, "Let's stop for a cup of java!" Thus, the perfect 5 second commercial.
High Impact and Consumer Value
A Real Life Promo Item Success Story
Carol Comers effective strategies have won the latest Australian Promotional Products Association Awards. She drives a high impact marketing change through promotional products and custom branded products. These products encourage a high level of kid's meal sales and repeat purchases. The kid's meals offer fun, customised toys and safe collectibles for toddlers and Hungry Jacks Australia.