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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Best quality, top premium range, high end promotional products
When does it make sense to distribute high end promotional items?
High end promotional items are often a great way to appeal to the more sophisticated consumers in your target demographic. If your business sells luxury goods or services, this may be all of your target demographic. High end promotional items infer a sense of immediate value with each product, and this important notion should carry through your marketing efforts. Luxury high end products and services cater to the very particular tastes of an elite customer base, and as such all aspects, including the promotional marketing involved, should be considered high class.
What are some examples of high end promo products?
There’s a wide variety of sophisticated, high end promo items that companies give to high profile or extremely loyal, high end customers. These include customised Swiss army watches, golf caddie GPS systems, custom printed iPods, digital photo frames, and expensive, personalised engraved pen sets. These products can cost hundreds of dollars per item, but often the final reward of snagging a high net worth client makes the items well worth it.
What is the expected risk of giving away high end promotional items?
The immediate risk you run when distributing these items is that if the client or customer chooses not to do business with you, you have wasted a significant amount of money on a free gift without any return on the investment. If even a small number of these expensive items are given to potential clients that decide not to sign with your company, you have unwittingly placed your marketing and financial status in jeopardy. However, the reward obtained by snagging one of these high end clients far surpasses the risk in many occasions. Some individual clients can directly control the attribution of millions of dollars to your company for paid services, and few hundreds dollars on a promotional gift to win that client over is often well worth it.
How should high end promo products be given away?
High end promo items have to be distributed as an element of exclusivity and elitism. Trying to give these customers a run of the mill or lower level product will often not be sufficient enough to justify their worth. You should focus on giving these items to high level executives that control significant budgets or focus on high net worth consumers in the luxury brand business. The key here is that you should have high confidence that particular client will conduct business with you. He will bring in substantially more revenue in the short and long term to make your investment in a high end promotional item well worth it.