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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Is the exposure of promotional items important?
How important is it for my company's promotional items to be seen?
In order to maximise the effectiveness of promotional items, physical exposure of your company’s promotional items is critical. The key to producing and distributing a successful promotional item is to distribute an item with a clearly visible message or logo. This will help spread your company’s name and potentially a slogan, motto, etc. To increase this success, your promotional items should be as visible as possible by as many people as possible in the best possible light.
What's the best way to increase the exposure of my marketing items?
The best way to increase exposure of your marketing items is to ensure the most people possible with a potential interest in your company’s products or services have access to or clearly see your marketing items. Careful selection of your marketing items, in addition to right selection of distribution channels to maximise the exposure of your items, will allow you to increase the total exposure of your marketing items to the relevant public.
What are some good channels to distribute my company's marketing items for maximum exposure?
For maximum exposure, the best distribution channels for marketing items should be those channels that can specifically target the highest amount of relevant current and potential consumers. These channels can include targeted internet distribution, mail out orders of items to regular or high interest potential consumers, and mass distribution to participants of events tailored specifically to the same demographic that your company appeals to.
What are some promotion items that are good for mass exposure?
The best promotion items for mass exposure include any item that is:
a) easily distributable (usually small for mail and package distribution),b) provides some sort of expected value to the recipient, and
c) are cost effective
d) do not present any threat of cost burden even with increasing economies of scale.
This last facet is important. Certain promotion items are good for distribution to smaller groups, but they become too expensive to distribute to wider audiences.
A good example of a promotion item that fits all these criteria would be a promotional key ring bottle opener for a beer company. These are usually small and can be mailed out or easily distributed. They provide immediate value to beer drinkers, and they are relatively inexpensive to order from most promotional product stores.
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