Tote Bags	Polo Shirts	Conference Bags	Tee Shirts
Caps	Plastic Pens	Lanyards	Key Rings
USBs & Chargers	Metal Pens	Mugs, Cups	Stubbie Holders
Sunscreen, Lipbalm	Stress Balls & Toys	Drink Bottles	Compendiums
BBQ, Picnic, Blankets	Personal Umbrellas	Mouse Mats	Post-It Notes

Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value

Let us 'Add Value' to your next promotion. The best price, the best advice, the best results for you is what we are all about. We offer a best price, on time, and 100% customer satisfaction guarantee. What makes us different is we say yes, always, no matter what you need... and we deliver on time or it’s free. Our staff are friendly and professional and even smile!....

What characteristics help define the most effective promotional products?

What is the best measure of promotional product effectiveness?

Promotional product effectiveness can best be measured by the direct marketing impact it brings. While this can be hard to quantify, it is essential to closely scrutinise your promotional product strategy to ensure that you are maximising your marketing budget correctly. Failure to do this will result in an inefficient and ineffective use of resources, and consequently will indicate a severely flawed marketing strategy.

What are some important characteristics of all promotional gifts?

There are a few key characteristics that all promotional gifts should have. First, there is value. For a gift to be worth the investment, the recipient has to perceive some sort of value from the gift. This can be financial value, intrinsic value, or emotional value. There is some sort of association. Second, all promotional gifts should be appealing. In order to be successful, they should capture the consumer’s curiosity and imagination. Third, they should be cost effective. Your investment in a promotional gift should ultimately pay for itself in increased sales or increased exposure.

When choosing promotional items, what characteristics should your company focus on?

When your company is deciding on its promotional items, the best characteristics to focus on should be any that point directly to the character of your company. A company’s or a segment of a company’s strategy often has a few key focus areas for growth, development, and sustenance. Therefore, it is critical that you select promotional items that share these same characteristics as closely as possible. While the similarities in characteristics between your company’s strategy and your selection of promotional products does not need to be explicitly advertised to the audience, the expectation is the subtle messages about the goals and beliefs of the company will shine through the promotional item. Consequently, you can use these items to project a confident and consistent company image.

Is it better to be ok in all characteristics or just a key one or two of a good promotional product?

In most cases, focusing on a few key characteristics and product traits is great for the formation of a strong promotional product. Companies often face conflicts of interest and prioritisation dilemmas when they try and pursue too many goals at once. For example, some companies try to create a variety of innovative, unique products and be cost leaders within their industry. While a very limited number of companies are able to pull this strategy off, for the majority it does not work. That is why it is critical to closely analyse your company’s strategy, identify one or two key characteristics that define your company, and choose promotional products that align with these key characteristics.

What traits should your promotional items avoid?