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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Why is it good to consider "green" or earth-friendly products?
Appeal to new customers via earth friendly promotional products
“Green” promotional products appeal to new customers because of the expanding awareness of environmental damage and waste management in our modern society. Highly “green” countries, especially Australia, cherish and thrive off the ability to sustain large amounts of unique wild life. This is completely rooted within the culture, especially within the business culture. Producing products that have adverse environmental effects will ultimately cause damage to your company’s reputation. A new message in business is emerging. Go green, or go home!
Earth friendly promotional products can improve your company's brand and reputation
Using eco-friendly products demonstrates you have considered the environmental problems afflicting this world. This is a noble pursuit for any business. Using earth friendly products conveys to the public that “this company really cares". People assume if a company cares about saving the earth, they often care about saving and helping other people and societies as well. This assumption causes altruistic people to think about or purchase your product. Very “green” promotional products with your name and logo give your brand and your company’s reputation a significant boost.
Green promotional products your company can consider
Most of promotional products can be green promotional products. The only real difference is that they are created in environmentally friendly ways. Green promotion products can include biodegradable pens, organic tote bags, recyclable aluminium bottles, and sports shirts made from bamboo. Searching for “eco-friendly promotional products” will often yield fantastic results and may inspire innovative ideas.
New distribution strategies for earth friendly promotional products
If you choose to distribute earth friendly promotional products, you should take advantage of any nature saving or outdoor friendly campaigns to raise awareness of natural preservation. In Australia and many western countries, the threat of over-urbanization is abundant. As such, many brave souls are taking on the task of saving the environment. Help them out! Get your company involved with these efforts! When these fellow nature savers host events, make sure your company provides some "green" donations in the form of eco-friendly promo products!