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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
How can a promotional product set you apart?
What would a promotional product have to do to make your company stand out?
To make your company stand out, a promotional product would have to make your company seem extremely unique and innovative in its products, services, and every day business operations. How can a simple promotional product do this? By going against the grain – choose promotional products that go against traditional thinking and send the business world a message that your company is different!
How can a promotional product achieve this?
Try and identify any traits that your competitors all abide by with their marketing principles. Who do they advertise to? Who is their target audience? What message are they trying to send with their product? See if the product in question needs to be sold a certain way. Sometimes companies just imitate successful competitors. Consequently, that changes how the entire industry markets itself. If you determine that your company can introduce a new way to look at your respective product or service, initiate this perception change by distributing unconventional or non-traditional promotional products for your industry. These new promotional products will build a new marketing message or image.
Do extremely innovative promotional products need to be expensive?
If your extremely innovative promotional products are being built or designed completely from scratch, they will usually have a higher up-front cost in comparison to other promo products. After successful distribution, these increased costs often significantly decline as economies of scale appropriately adjust themselves to match the continued production of these promotional products.
How can a clever promotional products distribution strategy help your company stand out?
The way you give people your promo products is just as important as what your promotional products are. By handing out or presenting promotional products in a completely new way, you immediately spark the public’s curiosity. A recent example of this is Danny's Carwash in Phoenix, Arizona. They placed bird poop shaped stickers on the windshields of nearby cars. The sticker had a discount coupon and contact information for Danny's Carwash. The hilarity and absurdity of such a unique presentation has made Danny's Carwash a local success as well as an internet sensation. Tactics like these are sure to make your company stand out in comparison to any immediate competitor's traditional distribution tactics.
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