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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Make Promotional Gifts Work for You
A marketing tactic with great lead generation and return of customers is the issuing of promotional gifts before or after a client's service/purchase. Clients always appreciate these personalised gifts, and they tend to hold onto them if the product is useful. This creates a positive personal relationship with the company and is bound to have a viral effect. Logoed gifts are truly a fantastic way of making sure your customers remember the great service they received. In addition, promo items create a feeling of trust customers can share with their friends and relatives.
Achieve Higher ROI with Personalised Gifts and Customised Gifts
Studies have shown that marketing gifts have a much higher return on investment and result in more returning customers, when compared to more expensive marketing and advertising strategies. A personalised gift for your potential or current client ensures a strong relationship and trust from the get-go, and it creates a positive mindset amongst consumers with regards to your products.
Promotional gifts are an extremely cost-effective way of marketing your company brand, and items such as pens, calendars, or coffee mugs are almost guaranteed to be seen by more than just the client. The average length these types of marketing gifts are kept are approximately one year. They may be kept even longer if the promo item is of high quality and value to the client.
Promo Gift Impressions
Gifts always leave a good impression, and the public majority receive free personalised gifts with a smile. They tend to hang onto them, and tell their friends and families about this company's great gesture. There are numerous options available when selecting the type of promotional gift for your business, and the help of a sales representative is recommended for maximum effect. The overall look and quality of the gifts need to suit the style and approach of your business.