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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
How do you Achieve the Highest Level of Customer Acceptance through Advertising Promotional Products?
If you are looking for ways to make your communication message appeal to your target customers, try promotional products advertising. Promotional items are used by organisations of every size to promote their brand, grasp the attention of their target customers, and send out their logo, tag line, or brand. These promotional gifts and promotional merchandise are hard to resist as they are often creative, professional, and functional.
The Rate of Promotional Products Acceptance and Comparison According to Advernomics 2007
Marketing products and promotional gifts are the most accepted forms of advertisement. Only 21% of promotional products annoy consumers, whereas 78% of ads in email inboxes are ignored by recipients. It would be a waste of time advertising with an email platform if all the ads are spam and ignored by the target audience. 33% of magazine ads annoy people. 42% of advertisements in the movie theatres are ignored by people, and 66% of TV commercials do not get desired impressions due to their low level of advertising acceptance.
High levels of consumers’ acceptance for promotional products drive positive change in the image of the brand. It entices people to make trial and repeat purchases. Promotional items are clearly ahead of traditional advertising platforms in customer acceptance. The cost of traditional media platform advertising is far elevated than the cost of promotional merchandise advertising. The return on promotional merchandise marketing investments can be achieved immediately at relatively high profits.
Promotional Products in Terms of Brand Recall
Considering traditional communication media involves high cost of implementation and risk. Promotional products, including corporate gifts, corporate items, logoed merchandise, and custom branded items, are effective tools used in creating brand recognition. 72 percent of the respondents in Advernomics survey were able to recall the brand imprinted on promotional items without any help. Thus, promotional products advertising recall is significantly higher than print and media advertisements.
The logo or brand must be delivered with the right selection of image and colours for your audience. If you want to use a tag line for your advertising and promotional theme, it should relate to the business's theme for the promotional products. This will keep from delivering misleading information to the customers.
Prevent Mind Waste with Promo Items
Waste of promo items and gifts with your logo on it is minimal as compared with traditional print and media ads. There are no time and budget constraints when using promotional products in your marketing campaign. Depending on the quality and design, these promo items can be used or kept by consumers for a long time. They may influence other people who have contact with or see the promotional merchandise. Therefore, it is essential that the promotional merchandise or gifts address the interests and needs of the target consumers. Marketing items or gifts with your logo on it can make or break your brand position in the market.