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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 519 071, or just send us an email. We would love to be of service to you.. that’s why we are here!
Promotional Fridge Magnets & Magnetic Advertisements
Promotional Fridge Magnets: Fun and effective
Promotional fridge magnets and branded magnetic advertisements find great location advantages in homes and offices. Being placed in strategic spots like fridge doors and metal cabinets make these items ideal for repetitive, ongoing brand awareness.
High on creativity, low on cost
Promotional branded magnets have great popularity due to the many creative uses they have at homes and in offices. Since they are highly adaptable and affordable, their popularity has gone up. They are a hot favourite among marketing experts. The design options give great scope for marketers, and they can afford to create a custom design that suits their products. Some marketers have gone for branded magnets that were actual reproductions of their logo! These high coverage magnets truly have a high ROI.
Making the most out of the promotion
Magnetic ads may contain the contact information for emergencies and other services. Seeing this magnets creates a definite space on the fridge door and also in the consumer's mind. Rather than dialling a competitor, you are ensuring that they dial you for their services. This makes promotional brand magnets more powerful than the age-old business card.
Fridge magnets can be made in different shapes: car (car servicing), pizza (dial-in meals), tooth (dental appointments), gift-box (dial-in gifts), etc. These lovely pictorial representations have great recall value when they are used to remind families of services, upcoming dates, or appointments. Magnet usage flexibility is extremely high. They can go on almost any metallic surface, and they are a part of every office and home. Promotional magnets are surely a great way to ‘attract’ customers.
Advanced designs and alternative uses
Additional features, including a clip, thermostat, memo pad, digital clock, and compass, add to the novelty value of these branded promotional magnets. To make it more elaborate and everlasting, they can be made into small photo frames to stick on fridge doors. Users always look for and give a prominent place to the magnets with these additional features. The design of promotional fridge magnets and branded magnetic advertisements can also include other add-on features like spoon holders, napkin hangers, pen stands, etc. Some of the magnets may also be designed in to carry teasers, product by-lines, or funny one-liners. The options run endless and so does the consumers’ interest for these!
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