PROMOTIONAL PRODUCTS THAT
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Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Send a sales message by distributing bulk tote bags to customers.
Bulk tote bags have obvious utility, but they can also send a more subtle sales message to the customers who receive them. In this regard, customers will somehow expect that when you give them a bulk tote bag, you will also be offering them an opportunity to fill it up with your products. This impression is almost always psychological, but it is one that you want to take full advantage of, with your own bulk tote bags. The worst thing you can do is send customers away with one of your promo tote bags, without having given them an opportunity to put one or more of your products into it. Customers will mentally be more ready to fill a bulk tote bag, once they have it in their possession, so give them the opportunity, and earn some sales in the process.
For maximum impact, make sure your products fit into bulk tote bags.
One of the way in which the use of bulk tote bags may backfire is if they are useless for carrying your own primary products. For example, you offer software that comes in a box. If you offer bulk tote bags, then it is ideal that the software kits you sell should fit easily into them. If this isn't the case, your customers will instantly place less value on the bulk tote bags you offer, because it will send the message that it is entirely up to them to decide how to use the bulk tote bags. Customers are as creative as anybody else, but also like to take direction, and the ability to offer a promotional tool like bulk tote bags that have practical relevance to your product line will not go unnoticed. Keep things like this in mind when you design your own promo tote bags.
Keep your logo use reasonable with bulk tote bags.
One of the surefire ways to discourage your own customers from ever wanting to actually use your bulk tote bags is to splash them with tons of company propaganda. Naturally, there is some marketing value in using SOME promotional material when you customize bulk tote bags, but there are limits to this. The use of a simple company name, logo, or slogan on bulk tote bags can sufficiently hit the mark as to their marketing purpose, without this being taken to the extreme. Bulk tote bags that are loaded up with promotional material will detract from their overall aesthetic and functional value, and will be more likely to end up in closet, than out on the town serving their intended purpose. Be a marketer, but also be strategic with bulk tote bags.
Give Out Promo Tote Bags at the Trade Shows
Bulk tote bags being handed out at trade shows are popular nowadays. One reason is because these products are considered to be environmentally friendly and many individuals today are becoming more aware to planet preservation. Although not all people are conscious regarding the global warming problem, they will soon realize that promo tote bags can be flexible for various purposes. In fact, they can use these bulk tote bags when they want to go shopping. Finally, using bulk tote bags at trade shows is truly useful since they have economical prices. This means that you can buy a bulk of these products without spending a large amount of money.