PROMOTIONAL PRODUCTS THAT
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Take your time when planning embroidered polo shirt promotions for your business.
When designing promotions for your business, it can be tempting to rush the issue, to stimulate promotional activity as soon as possible. This may be fine with simple items like writing instruments, but may be a rash and costly decision for embroidered polo shirts. After all, you can get a box of 1000 pencils for a nominal amount, but the same quantity of promo polos might cost you tens of thousands, and the margin for promotional error drops to near zero. In this case, don't be stricken with fear, but instead focus on proper planning for a great embroidered polo shirt campaign. Planning with embroidered polo shirts means understanding the needs and tastes of those who will receive the embroidered polo shirts, and then taking steps to design some great shirts that your customers will want to wear with pride.
Offer embroidered polo shirts that feature wrinkle free material for immediate use.
Nothing takes the wind out of the sails of a embroidered polo shirt campaign like a bunch of people who would love to wear the shirts, but can't because they are presented folded up and wrinkled. Don't forget that embroidered polo shirts are a classy offering, and people will want them to look good when they put them on. Consider as an alternative a choice of embroidered polo shirts that includes wrinkle free (or at least resistant) material, to make them almost instantly wearable, no matter the circumstances. Some of the best impacts made by embroidered polo shirts will be the first time they are worn, so don't cause any unnecessary delays in a recipient's ability to wear their shirt, by presenting them in a wrinkled form. Wrinkle free material is not foolproof, but will increase the odds that a embroidered polo shirt is worn sooner than later.
Make absolutely certain that whoever is handing out embroidered polo shirts also wears them.
While it is common for a team of your staff to be sporting embroidered polo shirts while at a trade show, booth, or other informational venue, the absolute must in the world of embroidered polo shirt campaigns is that the actual person handing out shirts is wearing one. Those who might be willing to either grab a embroidered polo shirt from you, or make a decision to take an action to make themselves eligible to receive one, will want to know what the promo polos look like on a living breathing person. This may seem oversimplified, but consider the impact of having one of your staff members handing out embroidered polo shirts at a trade show, while wearing a suit. It is professional, but also sends the subtle message that the promo polo is insufficiently professional to warrant being worn, even by someone who is handing them out to other people.
Offer a quick press option to make embroidered polo shirts more instantly wearable.
If your venue of choice for offering embroidered polo shirts is a trade show or other public type of location, you run the risk of the embroidered polo shirts being cooped up in a box, or otherwise folded or wrinkled. This will do little to encourage the recipient to actually wear the embroidered polo shirt, and can put your valuable gift into a less savory category, that being "just like everything else" that goes into a trade show tote bag. Avoid this challenge by thinking out of the box and offering a quick steam and press service for those who receive your embroidered polo shirts. This can be achieved through the use of a portable and/or rentable device, and is a great professional touch to offer to those customers who might love to put your embroidered polo shirt on immediately, if it were only ready to wear.
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