PROMOTIONAL PRODUCTS THAT
ADD VALUE
Promotional Products, Custom Personalised Products & Branded Promo Items That Add Value
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PLEASE NOTE: The article below was submitted as part of a recent online competition we ran, inviting our clients and others to share their thoughts and experiences about using promotional products. For that reason the articles are written at a very general level only, and are far from ‘expert’ in any sense! It goes without saying though that if you now could like more detailed help or advice, please do not hesitate to contact us on 1800 674 722, or just send us an email. We would love to be of service to you.. that’s why we are here!
Do some research to make choices for the customised polo shirts you offer.
It is one thing to obtain opinions from customers as to what styles of customised polo shirts they would prefer, and another to actually determine what these same people choose to wear when it really matters. To get a more accurate read on what styles really matter for customised polo shirts, you may need to do some research to see what your intended customised polo shirt recipients actually wear to work or for casual outings. This can be as simple as sending one of your staff members over to a business that is among your list of customers, and have them pay attention to what the people there are wearing. Ideally this will be an environment that is at least somewhat casual, so you can get a truer feel for what customised polo shirts will work best, but make the effort and the results will show for it.
Promo polos can be an ideal statement for a work retreat.
There are many ways in which customised polo shirts can be used to effectively highlight the merits of your business, and one of these is at a company-sponsored event, such as a seminar or retreat. While you dont want to look at customised polo shirts as simply a form of peace offering, to give employees the incentive to actually want to attend the event, it can help make things a little more palatable. After all, seminars or workshops may represent either extra work time (even if paid for), time away from normal work duties, and the like, so a touch of class like customised polo shirts can be a great way to quietly thank your staff for being agreeable to committing to your event. The use of customised polo shirts can also be a nice display of unity and solidarity, which rarely will hurt you.
Promo polos make professional statements to younger audiences.
If youve ever recruited at college career fairs, or made efforts to appeal to younger audiences, you know that there is sometimes a different set of tastes that apply. Younger audiences tend to prefer technology and promo items that scream of both casual and functionality. Where in this soup is the right place for customised polo shirts? In short, dont discount the merit of customised polo shirts as a touch of both class and professionalism when it comes to appealing to younger audiences. Just because they might prefer to wear t-shirts on any given day doesnt mean that they wont find customised polo shirts appealing, and you may be offering them a way to enhance their professional look in a way that other companies arent. Taking a stand and sticking with classy offerings like promo polos may be more beneficial to younger clients than you think.
Promo polos make a proportionately bigger impact on younger audiences.
Admittedly, offering customised polo shirts to younger groups can be seen as risky, given the casual preferences of the younger generation. Is this a reason to snub the idea of customised polo shirts with this demographic, or is it instead an opportunity? Consider a brief comparison, to help you weigh your customised polo shirt options. The typical younger customer probably does not have 10-20 customised polo shirts in their wardrobe, and the impact of a single one you offer will be much more significant, in that it will be a much more logical choice for them when the situation calls for it. By contrast, customised polo shirts offered to seasoned businessmen will likely enter into a much larger pool of similar shirts, and the likelihood of your shirt being selected to wear drops substantially, just by virtue of the numbers.
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